In one of its newsletters, VkusVill organized a whole eco-tour, in which the audience was told how and why the company cares about the environment. Instead of dry statistics - live stories about how the company makes the world cleaner. This approach turns an ordinary letter into a small adventure that you want to go through to the end.
Now here's a question for you: How can your brand bulgaria cell phone number list demonstrate its care for the planet through email newsletters? Write not only about products, but also about values - this way you not only sell, but also create an emotional connection with customers.
The final chord Let's summarize everything we just discussed:
Interactivity is the key to engagement: use AMP and gamification to turn emails into a platform for action: orders, games, surveys - in one click;
Artificial intelligence and predictive analytics: our new digital Sherlock Holmes who knows more about customers than they know about themselves;
A cascading sending system will help increase the effectiveness of mailings through personalization and timely follow-up emails;
Creativity is the key to attention: from simple letters to digital shows with games, quests and characters - you won’t be bored;