Understand what Earned Media is and how it works
Posted: Mon Apr 21, 2025 10:32 am
In Portuguese, Earned Media means earned media. Therefore, it is acquired media and not paid or owned. Basically, it involves all formats that are organic. For example, influencers who mention the brand spontaneously or even customers' recommendations to family and friends.
Another example of Earned Media is products or sweden mobile database mentioned among consumers on social media that go viral. Therefore, this strategy is also called spontaneous media, as it can be obtained without the brand's interference.
However, this does not mean that the business does not need to make an effort to achieve these results. Having a well-structured marketing plan that encompasses other means of communication is essential for its success.
Image: Representation Media Type
Discover the advantages of implementing this strategy
By implementing the Earned Media concept, you can enhance your content and achieve better positioning on social media . Other relevant benefits of this strategy include:
increases business credibility;
improves the relationship of trust between your brand and the public;
works as a competitive differentiator;
provides transparency.
In this way, earned media develops the foundations and principles for the consumer to carry out actions that generate visibility.
Another example of Earned Media is products or sweden mobile database mentioned among consumers on social media that go viral. Therefore, this strategy is also called spontaneous media, as it can be obtained without the brand's interference.
However, this does not mean that the business does not need to make an effort to achieve these results. Having a well-structured marketing plan that encompasses other means of communication is essential for its success.
Image: Representation Media Type
Discover the advantages of implementing this strategy
By implementing the Earned Media concept, you can enhance your content and achieve better positioning on social media . Other relevant benefits of this strategy include:
increases business credibility;
improves the relationship of trust between your brand and the public;
works as a competitive differentiator;
provides transparency.
In this way, earned media develops the foundations and principles for the consumer to carry out actions that generate visibility.