SEO in e-commerce: 4 reasons why you need a marketing agency
Posted: Sat Dec 07, 2024 3:57 am
It is a fact that e-commerce has been on the rise since the pandemic and more and more customers are buying online.
But how are you going to get noticed among so many companies on the Internet?
Keep reading and we will explain how to do it through SEO in e-Commerce.
Importance of SEO in e-Commerce
We have given you a brief overview in the introduction, but we will comment again.
You may have great products, but if no one sees your online store, no one is going to buy from you.
That's not what you want, is it?
With SEO in e-Commerce we will achieve greater visibility for our brand, making people aware of its existence.
SEO in e-commerce
We want that when they search for the product our store appears in the first positions
Where can SEO be applied in e-Commerce?
To improve SEO positioning for websites with an online store, techniques can be applied in different sectors of the site.
Some of them are:
Write SEO texts in the categories and subcategories that let the reader know what it is about, but above all, so that Google also understands it and wants to put us in a good place.
SEO techniques in products .
What tricks can be applied to improve SEO in e-Commerce?
If you want, we can teach you some techniques to improve your Google ranking, keep going.
1. Optimize images
Each product will have its product sheet, and each product sheet must contain at least one image of the product.
These images must be optimized. They must be of good quality , that is, they must not be pixelated and they must look good.
But they also take little or no time to load, this is achieved by reducing the weight, which should be a maximum of 100 kb .
2. Metadata
There is information that should be displayed in search results, and that information, when well implemented and optimized, will increase the ranking.
One of them is the title , make it about 55 characters, including the target keyword.
The other is the meta description , in this information section you can describe what they will find when clicking on the link, and take advantage of it by adding CTAs to encourage that click.
3. Do a keyword study
You will need to do intensive research on the keywords that are most commonly used by users who may access your e-commerce site.
If you know which keywords are most commonly used, you can optimize your categories and products based on these keywords and move up in the rankings.
4. URLs
If the user browsing a website sees that the link is too convoluted, it will cause rejection, and they will not be able to write it correctly from memory.
They will also be able to more easily recognize what they are looking for .
Build them following the hierarchy of the online business, making them very short and simple and, above all, including the target keyword.
But for all this, you will probably need an external digital marketing agency.
If you want to know why, keep reading.
Why you need an external agency to handle everything for you
There is a lot of competition between online stores on iraq telegram phone number list the Internet, they all want the same goal: sell and sell.
To be chosen you will have to stand out , and it is difficult to obtain such high visibility.
A digital marketing agency specialized in SEO can help you create the strategy , a well-defined strategy that helps you meet your objectives.
A digital marketing agency can help you with SEO in e-commerce
A digital marketing agency can help you with SEO in e-Commerce
The agency, being an expert in the subject, will have the resources to pivot based on results, the specific knowledge required, etc.
Below we explain the 4 reasons why you should hire an SEO agency for your e-commerce.
1. You have the best SEO technology
An agency will always have tools at its disposal that you alone will not be able to have because it would not be worth it for you.
Tools that will make SEO tactics more effective and based on fundamentals, such as SemRush.
2. You are always up to date
SEO algorithms and the criteria that search engines like Google ask you to meet in order to be at the top of the rankings are very changeable .
A company that does this will always be aware of everything and you won't have to worry.
3. You save
You save time and also resources .
At the end of the day, you will pay a price to the agency, and the agency will provide the tools, knowledge, develop the strategy, and, as a final objective, will make users who convert into clients reach your website.
That's what we want, isn't it?
4. They create the strategy for you
A strategy that will make you stand out from the competition .
Not all strategies are suitable for all companies. As experts, they will help you create the best one for your type of business.
And the best, above all, for the type of users and clients of your business.
They will also create it taking into account the criteria for positioning and avoiding bad practices, which without having knowledge about it, you could perhaps do unintentionally.
At Kiwop we can help you with SEO in eCommerce
I don't know if you've noticed, but, ahem... We are a digital marketing agency, and yes, we are specialized in SEO .
We have the tools you need and specialized personnel who are constantly updating their skills.
But how are you going to get noticed among so many companies on the Internet?
Keep reading and we will explain how to do it through SEO in e-Commerce.
Importance of SEO in e-Commerce
We have given you a brief overview in the introduction, but we will comment again.
You may have great products, but if no one sees your online store, no one is going to buy from you.
That's not what you want, is it?
With SEO in e-Commerce we will achieve greater visibility for our brand, making people aware of its existence.
SEO in e-commerce
We want that when they search for the product our store appears in the first positions
Where can SEO be applied in e-Commerce?
To improve SEO positioning for websites with an online store, techniques can be applied in different sectors of the site.
Some of them are:
Write SEO texts in the categories and subcategories that let the reader know what it is about, but above all, so that Google also understands it and wants to put us in a good place.
SEO techniques in products .
What tricks can be applied to improve SEO in e-Commerce?
If you want, we can teach you some techniques to improve your Google ranking, keep going.
1. Optimize images
Each product will have its product sheet, and each product sheet must contain at least one image of the product.
These images must be optimized. They must be of good quality , that is, they must not be pixelated and they must look good.
But they also take little or no time to load, this is achieved by reducing the weight, which should be a maximum of 100 kb .
2. Metadata
There is information that should be displayed in search results, and that information, when well implemented and optimized, will increase the ranking.
One of them is the title , make it about 55 characters, including the target keyword.
The other is the meta description , in this information section you can describe what they will find when clicking on the link, and take advantage of it by adding CTAs to encourage that click.
3. Do a keyword study
You will need to do intensive research on the keywords that are most commonly used by users who may access your e-commerce site.
If you know which keywords are most commonly used, you can optimize your categories and products based on these keywords and move up in the rankings.
4. URLs
If the user browsing a website sees that the link is too convoluted, it will cause rejection, and they will not be able to write it correctly from memory.
They will also be able to more easily recognize what they are looking for .
Build them following the hierarchy of the online business, making them very short and simple and, above all, including the target keyword.
But for all this, you will probably need an external digital marketing agency.
If you want to know why, keep reading.
Why you need an external agency to handle everything for you
There is a lot of competition between online stores on iraq telegram phone number list the Internet, they all want the same goal: sell and sell.
To be chosen you will have to stand out , and it is difficult to obtain such high visibility.
A digital marketing agency specialized in SEO can help you create the strategy , a well-defined strategy that helps you meet your objectives.
A digital marketing agency can help you with SEO in e-commerce
A digital marketing agency can help you with SEO in e-Commerce
The agency, being an expert in the subject, will have the resources to pivot based on results, the specific knowledge required, etc.
Below we explain the 4 reasons why you should hire an SEO agency for your e-commerce.
1. You have the best SEO technology
An agency will always have tools at its disposal that you alone will not be able to have because it would not be worth it for you.
Tools that will make SEO tactics more effective and based on fundamentals, such as SemRush.
2. You are always up to date
SEO algorithms and the criteria that search engines like Google ask you to meet in order to be at the top of the rankings are very changeable .
A company that does this will always be aware of everything and you won't have to worry.
3. You save
You save time and also resources .
At the end of the day, you will pay a price to the agency, and the agency will provide the tools, knowledge, develop the strategy, and, as a final objective, will make users who convert into clients reach your website.
That's what we want, isn't it?
4. They create the strategy for you
A strategy that will make you stand out from the competition .
Not all strategies are suitable for all companies. As experts, they will help you create the best one for your type of business.
And the best, above all, for the type of users and clients of your business.
They will also create it taking into account the criteria for positioning and avoiding bad practices, which without having knowledge about it, you could perhaps do unintentionally.
At Kiwop we can help you with SEO in eCommerce
I don't know if you've noticed, but, ahem... We are a digital marketing agency, and yes, we are specialized in SEO .
We have the tools you need and specialized personnel who are constantly updating their skills.