Nowadays, infographics are very important for many businesses to present information about products or services, both to promote sales or provide knowledge. Today, let's understand and make infographics interesting.
Table of Contents
Get to know what infographics are
Types of Infographics Used for Marketing Promotions
Infographic Map (Map Infographic)
Timeline Infographics
Tips for creating interesting and engaging infographics for your target audience
summarize
Get to know what infographics are
Infographics are the presentation of information, whether it is general knowledge, product or service information, converted into images and charts that are easy for readers to understand. This is to help readers understand by condensing less information but to be able to understand it more completely and easily. It is generally used to communicate complex information or to create a clearer picture by using bar graphs to show statistics or using various example images to enhance understanding of the information that needs to be communicated.
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Types of Infographics Used for Marketing Promotions
Businesses that want to present information to help with marketing, whether it's introducing products or services, providing information about use, care, and more, often do so in the form of Infographics so that those interested can understand it as easily as possible. There are many types of Infographics that you should know about that you will need to understand in order to be able to choose and create content that is appropriate for your purpose and target group, as follows:
Statistical Infographic
Infographic statistics do not only show data statistics. But zalo database it is a view of statistics and related data that can be shown as charts or graphs that show various data to compare things for viewers to understand more easily. Often using graphs and charts to help organize the data and make it more interesting to viewers.
Infographic Process (Process Infographic)
Infographic steps are popular for presenting information that is a guide to how to use products or how to take care of them after using various services so that customers can easily understand the information. It also creates interest for the target group who see the steps and are interested in buying or using the services.
“A brief explanation of a step or process, especially one with illustrations, will be more appealing.”
Infographic Communication Channels (Informational Infographic)
Infographics are a communication channel that is often adapted to make posters to promote various products or services that need to include interesting communication channels to explain and communicate information so that the target group can contact or order products correctly by using images and text to make it easy to understand and organized.
Comparison Infographic
Infographic Comparison is a summary of information that explains the differences or comparisons of the same type of products or services, including using it to compare features, advantages-disadvantages or various information between things to be compared so that readers can understand and decide to use the product or service more easily.
Infographic Map (Map Infographic)
Infographic Maps are used to display geographic information, such as showing different locations or distributions of different data on a map, or telling coordinates of different locations to help those who want to know understand more. It is an effective way to present information related to different areas or geographic locations, helping to make the information clearer and easier to understand.
Timeline Infographics
Infographics in timeline format are used to tell stories or content in the form of stories, making the data more interesting and attracting the attention of the audience more. They are sequenced events or time periods, used to show changes and developments of the company throughout, or the development of a well-developed product, in order to create credibility as well.
Tips for creating interesting and engaging infographics for your target audience
Creating an Infographic that can capture the attention of customers from the first glance is not easy. For those who work in graphics, they know that various designs take time to create. But to make it easier to create, we have techniques that will help create interesting elements and present information in an easy-to-understand format for making Infographics that can help you create more interesting and effective work as follows:
Set objectives
Of course, to create an Infographic that is beautiful, interesting and desired by the target group, defining the purpose is very important to know what the purpose of the creation is and who you want to communicate with before you start creating the Infographic.
