CEO and Project Manager
July 3, 2019
Table of Contents [ Hide ]
0.0.1 Identify the main SEO metrics to identify the work you are doing with your SEO strategy. Optimize your website and content to get more qualified traffic.
1 1.- Organic sessions.
2 2.- Improvement in the Keyword Ranking.
3 3.- Leads/Conversions generated through SEO.
4.- Bounce rate of your organic visits.
5 5.- Improvements in the Pages / Sessions ratio.
6 6.- Average session duration.
7 7.- Page loading time.
8 8.- Exit pages.
9 9.- Tracking errors.
10 Conclusions.
Identify the main SEO metrics to laos email address identify the work you are doing with your SEO strategy. Optimize your website and your content to get more qualified traffic.
Your hotel or campsite website is pretty cool (it took a lot of work).
You’ve invested money in content and marketing. You’ve spent countless hours developing your buyer personas and focusing on your target audience. Now it’s time to present your efforts to your client, or to your bosses. How can you succeed? How can you demonstrate value in a tangible way and bring it all down to earth?
Key performance indicators (KPIs) have the most accurate answer. KPIs are objective metrics that help measure and give clarity to the success of a given organization or campaign . What are the most important KPIs when it comes to measuring the success of your SEO and digital marketing efforts?
From Asiri Marketing we propose 9 KPIs, metrics or criteria that you should follow to improve the organic positioning of your tourism business:
1.- Organic sessions.
Organic sessions measure visits to your website from search engines such as Google and Bing. A session is defined by a visit to the website, the actions taken by the user during that visit, and then the user's exit from the site.
If a user is inactive, their session will expire by default after 30 minutes of inactivity. A single user can be responsible for multiple sessions. Organic traffic can be measured directly in Google Analytics , or you can integrate the data with a reporting tool like Agency Analytics to better cross-reference it with other data points.
