In addition, the time to generate more sales is concentrated in a few months of the year, and the content and lead capture strategy must be reinforced during these periods.
Let’s take a look at how to use inbound marketing in list of philippines consumer email education and learning industry. Let’s get started!
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How to use Inbound Marketing in the education and learning industry-1
The pillars of inbound marketing
First of all, a brief review of the pillars of inbound marketing:
Buyer Persona . This is a semi-fictional representation of your ideal client. Analyzing their characteristics (both sociodemographic and psychological) will allow you to understand their needs and adapt your content to them.
Customer journey . Every user goes through a process before making any conversion. And they go through different phases, from when they detect that they have a need until they finally choose us as the best solution. These phases are: knowledge, research and decision.
Content marketing . This is a long-term strategy that provides free value to a specific target with the aim of accompanying them in all phases until they reach conversion. Remember: personalizing content is the key, and marketing automation will help you a lot in this.
Lead nurturing . Lead nurturing strategies are part of the user support framework. In short, it is the process of preparing and accompanying leads throughout the purchasing cycle. They are the key to nurturing the relationship with your customers and gaining their loyalty to the brand.
Analysis and measurement of results . Every strategy, whether paid or not, has to be measured. Only in this way can we optimize our actions and improve results. Remember to set KPIs to be able to do a proper analysis!
The most common Buyer Personas for inbound marketing training
Within the world of training and teaching there is no single client profile, let's see which are the most common ones:
Parents or guardians . People who are in charge of children, as parents or guardians, usually carry out an exhaustive analysis of the center where these children or adolescents will go. By proximity to the home, by educational line, by prestige, by an innovative learning methodology, by being aligned with the religious beliefs of the family, etc. There are multiple factors, so, with the inbound marketing strategy it is important to highlight the qualities of the center and that these reach the parents or guardians. The objective of the content can focus on positioning the brand, transmitting values, appealing to emotional messages (for example, "we will care for and educate your children") and attracting the guardians of the minors to a personalized or group visit to the center.
