Set the denmark mobile phone number number of emails sent – This is the size of your total list.
Find out how many emails were opened. This information is typically provided by your email marketing platform.
Use the formula :
Open Rate = (Emails Sent/Opens) × 100
For example, if you send 500 emails and 100 of them are opened, your open rate would be:
(500100)×100=20%
This simple formula will help you track the performance of each email campaign you send.
How to increase your email open rates?
Now that we've established the importance of a good email open rate, the next step is to improve your email open rates. Here are some proven strategies to help you increase your email open rates :
Use subject line personalization : Emails with a personalized subject line are more likely to be opened. Adding the recipient's name or mentioning a topic they're interested in can make your email seem more relevant and relevant.
Take advantage of both subject lines and preheaders : Your subject line may grab attention, but your email's header text helps you visually see the content of the email. Make sure the two work together to entice recipients to open your email.
Use Emoji Wisely : Emoji can make your subject line stand out, but overusing or misusing them can make your email look unprofessional. Use emoji sparingly and only when they’re consistent with your brand voice.
Add odd numbers : Odd numbers in subject lines, such as “7 Ways to Increase Sales,” tend to be more appealing than even numbers. These numbers stimulate curiosity and encourage recipients to open your email.
These strategies will help you create more engaging email campaigns, drive open rates, and improve your overall email marketing performance .
Also Read: 7 Email Marketing Tips to Increase Ecommerce Sales
Understanding what a good email open rate is is crucial to running a successful campaign. Generally speaking, aiming for an open rate between 10% and 15% is a solid benchmark, but pushing your rate up to 40% can really set you apart from the competition.
You can ensure more people open your emails and engage with your content by tracking open rates, improving subject lines, and using personalization. Continuously refine, experiment, and monitor to find the best fit for your audience.
Ultimately, your goal is to increase the value of every email you send, and a good open rate is the first step to achieving that goal.
