SEO is a long-term task and therefore requires a strategic vision. If we coordinate our efforts well, we will see results much faster and we will also be able to maintain them over time .
SEO strategies are not only about optimizing philippines email address website, but also require preparing before acting and being able to look to the future. Let's look at it step by step.
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SEO strategy how to create the best step by step
1) Prepare your SEO strategy
1.1. Create a buyer persona
A buyer persona is a semi-fictional representation of your ideal client: age, sex, occupation, characteristics, interests, needs, etc. Usually, a buyer persona has a name and even a photo, it is like a kind of "robot portrait". Its function is to help us better understand who we are targeting and identify with our clients.
And what does this have to do with SEO? Very simple: if we put ourselves in this person's shoes, we will be able to understand what they need, how they search for it on Google and what they expect to find . This will help us guide the entire SEO strategy.
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1.2. Analyze the competition
Positioning on Google is always relative, since there are other pages competing for the same keywords as us. Therefore, in order to plan the SEO strategy , we have to be aware of what the competition is doing.
Therefore, in this step we will have to make a list of our main competitors and see for which keywords they are positioning their website . My recommendation is that you rely on tools such as Semrush, Seigoo or Metricspot, with which you can obtain a lot of information just by entering the URL of your competitor's site.
