Do you want to know what questions you can ask your sales team to generate the best inbound content? Click here and download the manual with all the questions.
How email marketing works
Difference between Inbound Marketing and Traditional Marketing
Before we start looking at how poland email list marketing works , it is essential that we learn why it is booming now. And to do so, we first need to talk about traditional marketing .
As we have already explained, inbound marketing seeks to attract your potential customers. On the other hand, traditional marketing focuses more on attracting attention.
We may wonder what has motivated this change. To answer this question we don't have to go far: we just have to observe how society has evolved over the decades and analyse both its new forms of consumption and its access to information. The key to inbound marketing is, above all, knowing the current needs of consumers .
What is your current consumption?
What percentage of consumers buy online?
How do these two purchasing methods converge?
How do they interact with brands now?
Given this changing landscape, we have to look for new marketing strategies that adapt to this reality. And one of them is inbound marketing.
How inbound marketing works
Once we have understood what it is and what needs it arises from, it is time to follow the steps to see how inbound marketing really works.
1) Develop your Buyer Persona
To understand how inbound marketing works, we first have to understand that everything, absolutely everything, revolves around the client we are targeting. And, in order to get to know them well, we have to create our Buyer Persona .
A buyer persona is a semi-fictional representation of your company's ideal client, which helps you understand their motivations, challenges, goals, needs, life circumstances, etc. It's not just about collecting demographic data, but also about analysing their psychological and social profile.
If you want to know more about how to develop your Buyer Persona, download the pack to create your Buyer Persona .
