CEO and Project Manager
March 12, 2019
Sharpen your hearing and clear your voice to make the most of voice searches for SEO. Here are a few suggestions to adapt your hotel's website to searches performed by SIRI, Cortana or Alexa.
If you’ve ever used Siri or Cortana voice search, you’ll probably know why this kind of technology (“voice recognition”) is starting to gain traction. This kind of search activity list of lebanon consumer email allows users to access information and act on it through voice commands, rather than having to type on mobile devices . Some experts believe that this will be a game-changer, and that the “ Voice Search Revolution ,” as they’ve dubbed it, will become one of the most important SEO trends.
Improving your website's results for voice searches should be your short-term goal if you want to be prepared to not lose organic positioning (SEO)
Here are some statistics to prove that voice search is here to stay:
Voice Labs found that there were a total of 33 million voice devices in circulation .
In a survey of SEO trends for 2017 and beyond, voice search ranked third.
In his keynote address, Google CEO Sundar Pichai announced that one-fifth of queries on Google are voice searches .
Teenagers are savvy users of voice search, but Thrive Analytics found that people of all age groups use mobile personal assistants .
Below we offer 6 tips to best optimize your website for voice search and thus obtain more traffic and more reservations:
Table of Contents [ Hide ]
1 1. Colloquial and close language.
2 2. Frequently asked questions by travelers.
3 3. Phrases with specific keywords about needs.
4 4. Local resource listings.
5 5. Mobile devices to solve problems quickly.
6 6. Crawlable content.
1. Colloquial and close language.
Voice search is one of the most convenient ways to interact with a search engine. Google and Bing are continually adapting their search engines to understand our searches in colloquial language, meaning that search queries resemble everyday conversations, as almost 70% of requests are made through colloquial language. The use of phrases that begin with “who,” “how,” “what,” or “where” continues to grow.
Therefore, hoteliers should incorporate colloquial language, considering typical questions that customers may have about their hotel. Accommodations should compile a list of common queries that are regularly asked through web chat, a hotel reception desk, or social media , and develop digital content to answer these questions.
