5 types of articles you can publish on your accommodation's blog
Posted: Sat Dec 07, 2024 4:46 am
Andres Romero
CEO and Project Manager
February 12, 2019
Content generation is a basic tool for adding value to your accommodation's inbound marketing methodology. Taking into account the needs of your buyer persona and generating information to solve them should be the main aspect to start working on.
Generating content on the blog is lebanon email address crucial as an organic positioning tool and an exercise in empathy towards our guests . Investing in a blog is one of the obligatory actions for any digital strategy of a current accommodation.
Basic tools to improve your content generation strategy
The importance of having a blog on your property's website is key to boosting the website's organic ranking. In addition to serving as a platform to share informative and inspiring content for past, current, and future guests, blogs can enhance your inbound marketing efforts, driving traffic to your hotel's website and attracting even more potential customers.
Table of Contents [ Hide ]
1 Key Benefits of Blogging.
2 Blogging Best Practices
3 5 types of blog posts for hotels
3.1 1. Create Lists.
3.2 2. Interviews.
3.3 3.Show yourself as you are.
3.4 4. Destiny guides.
3.5 5. Typical food and recipes.
Key benefits of blogging.
Drive more traffic to your accommodation website . By providing relevant content on your accommodation website, you can increase your organic visibility and traffic. As users search for information on Google or discover blog posts, qualified traffic increases, and hence the relevance of your website.
Improve SEO efforts and search engine rankings . Search engines are betting on fresh content. Since blogs provide the opportunity to add content on an ongoing basis, organic ranking for key searches goes hand in hand.
Position your accommodation as an expert in the destination . It is important for accommodations to position themselves as content leaders in the destination, this being one of the main reasons why people want to travel. The blog is one of the key tools, it will generate trust with potential clients and allow them to find useful information and answers to their questions without having to search on other websites.
Blogging Best Practices
To improve your blog performance, it is important to customize your strategy to the needs of your hosting. Before starting your business blog, it would be important to create a blog on a CMS or content management system that is friendly to Google. We already wrote an article about the best free platforms to develop your blog for free . Once you have your blog, here are some of the best practices to have a cool blog:
1.- Create content first for the traveler and then to promote the accommodation. Avoid being too promotional. The purpose of a hotel blog or any accommodation model is to share content about the destination through the perspective of the local. Inspire and inform your guests with your content. Look at sites like Conde Nast Traveler and Fodors for inspiration on the type of travel stories users are looking for and how these publications adapt them to the blog format.
CEO and Project Manager
February 12, 2019
Content generation is a basic tool for adding value to your accommodation's inbound marketing methodology. Taking into account the needs of your buyer persona and generating information to solve them should be the main aspect to start working on.
Generating content on the blog is lebanon email address crucial as an organic positioning tool and an exercise in empathy towards our guests . Investing in a blog is one of the obligatory actions for any digital strategy of a current accommodation.
Basic tools to improve your content generation strategy
The importance of having a blog on your property's website is key to boosting the website's organic ranking. In addition to serving as a platform to share informative and inspiring content for past, current, and future guests, blogs can enhance your inbound marketing efforts, driving traffic to your hotel's website and attracting even more potential customers.
Table of Contents [ Hide ]
1 Key Benefits of Blogging.
2 Blogging Best Practices
3 5 types of blog posts for hotels
3.1 1. Create Lists.
3.2 2. Interviews.
3.3 3.Show yourself as you are.
3.4 4. Destiny guides.
3.5 5. Typical food and recipes.
Key benefits of blogging.
Drive more traffic to your accommodation website . By providing relevant content on your accommodation website, you can increase your organic visibility and traffic. As users search for information on Google or discover blog posts, qualified traffic increases, and hence the relevance of your website.
Improve SEO efforts and search engine rankings . Search engines are betting on fresh content. Since blogs provide the opportunity to add content on an ongoing basis, organic ranking for key searches goes hand in hand.
Position your accommodation as an expert in the destination . It is important for accommodations to position themselves as content leaders in the destination, this being one of the main reasons why people want to travel. The blog is one of the key tools, it will generate trust with potential clients and allow them to find useful information and answers to their questions without having to search on other websites.
Blogging Best Practices
To improve your blog performance, it is important to customize your strategy to the needs of your hosting. Before starting your business blog, it would be important to create a blog on a CMS or content management system that is friendly to Google. We already wrote an article about the best free platforms to develop your blog for free . Once you have your blog, here are some of the best practices to have a cool blog:
1.- Create content first for the traveler and then to promote the accommodation. Avoid being too promotional. The purpose of a hotel blog or any accommodation model is to share content about the destination through the perspective of the local. Inspire and inform your guests with your content. Look at sites like Conde Nast Traveler and Fodors for inspiration on the type of travel stories users are looking for and how these publications adapt them to the blog format.