SEM agency – what does it do?
Posted: Sat Dec 07, 2024 4:57 am
One of the most important channels in online marketing is currently SEM campaigns. They play an important role for both the e-commerce sector and service companies. Due to their high effectiveness, website positioning and paid advertising campaigns should be the basis of the marketing strategy of every modern company. However, implementing these processes on your own is not easy. In this article, we will discuss what an SEM agency does and why it is worth using its help.
SEM – what is it?
SEM (Search Engine Marketing) is a set of internet marketing activities aimed at increasing the visibility of a website in the Google search engine, both in organic and paid search results. SEM therefore consists of SEO (Search Engine Optimization) and PPC (Pay Per Click) advertising campaigns. If you want to learn more about this topic, we invite you to read our entry on search engine marketing: https://www.grupa-icea.pl/blog/co-to-je ... marketing/ .
Building a website's visibility in search engines through SEM involves many marketing activities and optimization techniques. The structure of this field is easiest to present with a simple formula:
SEM = SEO + PPC
Page positioning
Website positioning is one of the most important areas in internet marketing, which is handled by an SEM agency. SEO is an activity aimed at increasing the visibility of a website in search results and reaching many potential customers. Optimization is intended to improve the position of a website in Google through activities including, among country code +39, italy phone numbers others: technical optimization, link building, use of appropriate keywords or content marketing processes.
The most important advantages of positioning include increased organic traffic, greater brand awareness online and long-term effects that other marketing activities cannot provide.
screenshot showing men's shoes in organic search results
Organic Search Results
PPC Campaigns
Paid PPC advertising campaigns are created using the Google Ads system and are billed using the CPC model. This means that the advertiser pays each time a user clicks on a given offer.
Google PPC campaigns appear in the search engine at the top and below the organic results when a web user uses the keywords they are targeting. Their structure includes a headline, a short description, an “Advertisement” label, a link to the page, and sometimes even extensions such as sitelinks or a phone number.
The key advantages of PPC campaigns are very quick results, the ability to specify the target group and access to detailed statistics on advertising effectiveness.
screenshot showing men's shoes in paid search results
Paid Search Results
The scope of activities of SEM and positioning agencies
The SEM agency carries out marketing activities in various fields. By cooperating with specialists, you can count on comprehensive support in both organic positioning and search engine advertising campaign processes.
SEO Activities
Competitive analysis – tracking techniques used by industry rivals on social media or websites;
SEO audit – detailed analysis of the website in terms of usability and matching to search engine ranking factors;
Keyword analysis – identifying phrases that are popular among your target audience;
link building – acquiring valuable links from sites with high authority in the industry;
technical optimization of the website – adapting the website to the expectations of potential customers by optimizing factors such as loading speed, content readability or quality of multimedia files;
activities that build website visibility, increase brand awareness and aim to understand customer needs.
PPC Advertising Activities
Keyword analysis – selection of phrases that will help the advertising message reach the brand’s target audience;
competition analysis – verification of the structure and effectiveness of other companies’ campaigns;
creating campaigns – developing ad groups, targeting, setting goals, setting budgets, selecting marketing resources and channels;
CPC bidding – setting the maximum bid per click;
advertising creation – creating headlines, texts and offer extensions;
performance analysis – tracking metrics important to the goal of a given campaign, such as the number of clicks or conversions.
SEM and positioning agency – who should use its help?
An SEM agency is a team of qualified specialists in fields such as SEO, SEM, and UX. The effective advertising campaigns they create can ensure success for companies from almost every industry. Are you still wondering whether working with an SEM agency is beneficial for your business?
In today's highly competitive times, most companies need the activities that an SEM agency specializes in. Thanks to the processes carried out in the field of internet marketing, which include positioning and Google Ads campaigns, the visibility of your company in the search engine will increase significantly, and you will gain many new customers.
In most cases, the best solution is to implement SEO activities and run a PPC advertising campaign at the same time. If one of these processes stops bringing benefits, the other will still be effective and the website traffic will remain at a satisfactory level.
It is worth noting that Google campaigns and SEO provide slightly different effects. While PPC ads generate almost immediate results, SEO results take a bit longer to appear, but are more durable. The best way to combine these processes is to work with specialists such as an SEM agency.
Advantages of working with an SEM agency
Implementing digital marketing activities is not easy. It is no wonder that many entrepreneurs decide to cooperate with specialists offering comprehensive positioning and promoting the company's services using PPC ads. Choosing an SEM agency is not easy, however. Before making a final decision, you need to conduct a thorough analysis of individual companies and determine your goals.
Remember that the field of digital marketing is constantly developing. It is therefore difficult to achieve the intended goals on your own. If you want to acquire new customers and promote your business online, rely on the knowledge and experience of experts. Here are some key advantages of such cooperation:
detailed SEO audit,
comprehensive search engine optimization,
effective content marketing,
SEO-based optimization,
a campaign tailored to a given site,
flexible approach,
transparent terms of cooperation,
periodic reports.
A professional SEM agency can offer more than you think. An individual approach and specialist knowledge in their field are aspects thanks to which experts will improve the visibility of your company on the web and promote your website on many channels. So if you want to achieve success on the Internet, use the help of an SEM agency!
SEM – what is it?
SEM (Search Engine Marketing) is a set of internet marketing activities aimed at increasing the visibility of a website in the Google search engine, both in organic and paid search results. SEM therefore consists of SEO (Search Engine Optimization) and PPC (Pay Per Click) advertising campaigns. If you want to learn more about this topic, we invite you to read our entry on search engine marketing: https://www.grupa-icea.pl/blog/co-to-je ... marketing/ .
Building a website's visibility in search engines through SEM involves many marketing activities and optimization techniques. The structure of this field is easiest to present with a simple formula:
SEM = SEO + PPC
Page positioning
Website positioning is one of the most important areas in internet marketing, which is handled by an SEM agency. SEO is an activity aimed at increasing the visibility of a website in search results and reaching many potential customers. Optimization is intended to improve the position of a website in Google through activities including, among country code +39, italy phone numbers others: technical optimization, link building, use of appropriate keywords or content marketing processes.
The most important advantages of positioning include increased organic traffic, greater brand awareness online and long-term effects that other marketing activities cannot provide.
screenshot showing men's shoes in organic search results
Organic Search Results
PPC Campaigns
Paid PPC advertising campaigns are created using the Google Ads system and are billed using the CPC model. This means that the advertiser pays each time a user clicks on a given offer.
Google PPC campaigns appear in the search engine at the top and below the organic results when a web user uses the keywords they are targeting. Their structure includes a headline, a short description, an “Advertisement” label, a link to the page, and sometimes even extensions such as sitelinks or a phone number.
The key advantages of PPC campaigns are very quick results, the ability to specify the target group and access to detailed statistics on advertising effectiveness.
screenshot showing men's shoes in paid search results
Paid Search Results
The scope of activities of SEM and positioning agencies
The SEM agency carries out marketing activities in various fields. By cooperating with specialists, you can count on comprehensive support in both organic positioning and search engine advertising campaign processes.
SEO Activities
Competitive analysis – tracking techniques used by industry rivals on social media or websites;
SEO audit – detailed analysis of the website in terms of usability and matching to search engine ranking factors;
Keyword analysis – identifying phrases that are popular among your target audience;
link building – acquiring valuable links from sites with high authority in the industry;
technical optimization of the website – adapting the website to the expectations of potential customers by optimizing factors such as loading speed, content readability or quality of multimedia files;
activities that build website visibility, increase brand awareness and aim to understand customer needs.
PPC Advertising Activities
Keyword analysis – selection of phrases that will help the advertising message reach the brand’s target audience;
competition analysis – verification of the structure and effectiveness of other companies’ campaigns;
creating campaigns – developing ad groups, targeting, setting goals, setting budgets, selecting marketing resources and channels;
CPC bidding – setting the maximum bid per click;
advertising creation – creating headlines, texts and offer extensions;
performance analysis – tracking metrics important to the goal of a given campaign, such as the number of clicks or conversions.
SEM and positioning agency – who should use its help?
An SEM agency is a team of qualified specialists in fields such as SEO, SEM, and UX. The effective advertising campaigns they create can ensure success for companies from almost every industry. Are you still wondering whether working with an SEM agency is beneficial for your business?
In today's highly competitive times, most companies need the activities that an SEM agency specializes in. Thanks to the processes carried out in the field of internet marketing, which include positioning and Google Ads campaigns, the visibility of your company in the search engine will increase significantly, and you will gain many new customers.
In most cases, the best solution is to implement SEO activities and run a PPC advertising campaign at the same time. If one of these processes stops bringing benefits, the other will still be effective and the website traffic will remain at a satisfactory level.
It is worth noting that Google campaigns and SEO provide slightly different effects. While PPC ads generate almost immediate results, SEO results take a bit longer to appear, but are more durable. The best way to combine these processes is to work with specialists such as an SEM agency.
Advantages of working with an SEM agency
Implementing digital marketing activities is not easy. It is no wonder that many entrepreneurs decide to cooperate with specialists offering comprehensive positioning and promoting the company's services using PPC ads. Choosing an SEM agency is not easy, however. Before making a final decision, you need to conduct a thorough analysis of individual companies and determine your goals.
Remember that the field of digital marketing is constantly developing. It is therefore difficult to achieve the intended goals on your own. If you want to acquire new customers and promote your business online, rely on the knowledge and experience of experts. Here are some key advantages of such cooperation:
detailed SEO audit,
comprehensive search engine optimization,
effective content marketing,
SEO-based optimization,
a campaign tailored to a given site,
flexible approach,
transparent terms of cooperation,
periodic reports.
A professional SEM agency can offer more than you think. An individual approach and specialist knowledge in their field are aspects thanks to which experts will improve the visibility of your company on the web and promote your website on many channels. So if you want to achieve success on the Internet, use the help of an SEM agency!