1. Customer Acquisition Cost (CAC)
Description: CAC measures how much it costs to acquire a new customer, considering all marketing and sales expenses.
Significance: A reduction in CAC indicates that automation is making the procurement process more efficient.
2. Customer Lifetime Value (CLV)
Description: CLV estimates the total value a customer will contribute over the course of their relationship with the company.
Importance: An increase in CLV suggests that automation is improving customer retention and satisfaction.
3. Customer retention rate
Description: This metric el salvador phone number library measures the percentage of customers who remain with the company over a specific period.
Importance: A high retention rate indicates that automation strategies are working to keep customers satisfied and engaged.
4. Customer support resolution time
Description: Measures the average time it takes to resolve a support request. Significance: A reduction in resolution time suggests that automated tools are improving customer service efficiency.
5. Conversion rate
Description: Conversion rate measures the percentage of visitors or prospects who take a desired action, such as making a purchase or signing up for a service.
Importance: A higher conversion rate indicates that automated campaigns are being effective in attracting and converting potential customers.
6. Customer satisfaction (CSAT)
Description: This metric measures overall customer satisfaction with products or services.
Importance: A high CSAT suggests that automation is improving the overall customer experience.
7. Net Promoter Score (NPS)
Description: NPS measures the likelihood that customers will recommend the company to others.
Importance: A high NPS indicates that customers are satisfied and likely to promote the company, which is a good indicator of the success of automation strategies.
8. Churn Rate
Description: Churn rate measures the percentage of customers who stop using the company's services during a specific period.
Importance: A low churn rate suggests that automation is helping to retain customers.
9. Customer service cost
Description: Measures the total cost of providing customer support.
Importance: Automation should reduce this cost by decreasing the need for human intervention in repetitive, low-value tasks.
10. Social media engagement
Description: This metric measures customer interaction with the brand on social media (likes, comments, shares).
Importance: A high level of engagement indicates that automated strategies are resonating well with the audience and encouraging interaction.
