Lessons from Shinesty: the email sender name takeaway
Posted: Sat Dec 07, 2024 5:36 am
Their brand character is the in-your-face rebel, who scoffs at the idea of professionalism in any context, including marketing. They pride themselves on selling “the most outlandish collection of clothing the world has ever seen.”
They’ve taken a marketing feature most people don’t even stop to think about (the from name), and turned it into another venue for outlandish branding.
They’re also smart about how they do this:
They use lowercase letters and a lack of spacing to signal informality
This also gives them more pixel space in the display field
In short, their brand makes a point that it doesn’t agree with traditional ideas of trustworthiness and marketing professionalism. They’re showing you how they’re throwing tradition out the window to do something else.
When it comes to brand recognition and consistency, they run the risk that their readers won’t recognize them at first. Especially with their run-on names that sometimes cut off the company name.
However, the silly email sender names instantly grab attention. Eventually, subscribers start kuwait telephone number data to expect these kinds of sender names from their brand.
So, in fact, they’re following the dictates of brand recognition and consistency. They craft their sender name according to a specific, repeated formula – [email protected] – and that’s how they create brand recognition.
Finally, when it comes to segmentation, Shinesty is adapting the sender name to all marketing emails .In fact, they’re using the sender name field to convey additional information about the topic of that particular email campaign.
Shinesty’s marketing is not for everyone. And they’re OK with that. Because what they do works for their target group.
Importantly, however you feel about Shinesty’s brand of marketing, the undeniable takeaway is that breaking the rules can work well as long as you’re consistent and clever about it.
So go ahead and break all these rules — as long as you do so in a consistent manner that’s in line with your brand voice.
Choosing the email sender name that fits your brand and message
Whether you go for the classic “Company Name” in the sender name field, “First Name from Company Name,” or another alternative, make sure you know:
Why you’re choosing that formulation
How the formulation fits your brand
If the sender name is short enough to fit most email client displays or where the display will cut off
Your sender name will be the first thing your contacts look at. It’s one of the most important aspects of your email marketing strategy so make sure to get it right.Mailchimp offers a free plan and three pricing tiers to help businesses grow with email and digital marketing. We’ll go through everything you need to
They’ve taken a marketing feature most people don’t even stop to think about (the from name), and turned it into another venue for outlandish branding.
They’re also smart about how they do this:
They use lowercase letters and a lack of spacing to signal informality
This also gives them more pixel space in the display field
In short, their brand makes a point that it doesn’t agree with traditional ideas of trustworthiness and marketing professionalism. They’re showing you how they’re throwing tradition out the window to do something else.
When it comes to brand recognition and consistency, they run the risk that their readers won’t recognize them at first. Especially with their run-on names that sometimes cut off the company name.
However, the silly email sender names instantly grab attention. Eventually, subscribers start kuwait telephone number data to expect these kinds of sender names from their brand.
So, in fact, they’re following the dictates of brand recognition and consistency. They craft their sender name according to a specific, repeated formula – [email protected] – and that’s how they create brand recognition.
Finally, when it comes to segmentation, Shinesty is adapting the sender name to all marketing emails .In fact, they’re using the sender name field to convey additional information about the topic of that particular email campaign.
Shinesty’s marketing is not for everyone. And they’re OK with that. Because what they do works for their target group.
Importantly, however you feel about Shinesty’s brand of marketing, the undeniable takeaway is that breaking the rules can work well as long as you’re consistent and clever about it.
So go ahead and break all these rules — as long as you do so in a consistent manner that’s in line with your brand voice.
Choosing the email sender name that fits your brand and message
Whether you go for the classic “Company Name” in the sender name field, “First Name from Company Name,” or another alternative, make sure you know:
Why you’re choosing that formulation
How the formulation fits your brand
If the sender name is short enough to fit most email client displays or where the display will cut off
Your sender name will be the first thing your contacts look at. It’s one of the most important aspects of your email marketing strategy so make sure to get it right.Mailchimp offers a free plan and three pricing tiers to help businesses grow with email and digital marketing. We’ll go through everything you need to