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Practical example of sales lead automation

Posted: Sat Dec 07, 2024 5:41 am
by sheikh1234
Scenario: A B2B software company wants to improve its lead generation and tracking process.

Lead Generation:
The company uses ads on LinkedIn and Google Ads to drive traffic to optimized landing pages.
Interested visitors fill out a form on the landing page, providing their contact information and company details.

Lead qualification:
The form data is egypt phone numbers resource automatically integrated into the company's CRM.
Lead scoring software assigns a score to each lead based on criteria such as company size, industry, and website behavior.

Lead Nurturing:
Leads that are not ready to make an immediate purchase are entered into an automated email marketing sequence.
They receive personalized emails with educational content and relevant case studies.

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Lead distribution:
Highly qualified leads are automatically assigned to specific sales reps based on their territory or specialization.
Reps receive instant notifications about new assigned leads.

Lead tracking:
Sales reps use CRM to follow up via emails and phone calls.
The system automates follow-up reminders and to-do items.
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