Technology Provider With -plus
Posted: Sat Dec 07, 2024 5:41 am
’ That’s Really Incredible — And They Don’t Even Know Where To Start.” Let’s Be Clear: Going To A Use Cases For The Application Of Any Technology Is Not Just Useless; It’s Counterproductive. It Reminds Me Of The Wasteful Early Days Of Enterprise Content And Marketing Software When Shiny, Demo-driven Features Drove Tech Decisions.
It Didn’t Matter That Your Company Couldn’t Produce Enough Content Or cayman islands phone number material Data For Things The Tech Could Do (Like Personalization). It Was New And The Demo Looked Amazing, So You Developed A Use Case And Purchased It. Are You Being Told To ‘do More With Less’? Meanwhile, People Talk About Generative Ai As A Way To “do More With Less.
” How Many Times Over The Last Years Have Content And Marketing Teams Heard That Phrase? It’s Like A Drumbeat In Our Ears Now. And It Never Seems To Matter Whether Budgets Are Going Up Or Down. The Only Nuance Is Which Word To Emphasize — More Or Less.
It Didn’t Matter That Your Company Couldn’t Produce Enough Content Or cayman islands phone number material Data For Things The Tech Could Do (Like Personalization). It Was New And The Demo Looked Amazing, So You Developed A Use Case And Purchased It. Are You Being Told To ‘do More With Less’? Meanwhile, People Talk About Generative Ai As A Way To “do More With Less.
” How Many Times Over The Last Years Have Content And Marketing Teams Heard That Phrase? It’s Like A Drumbeat In Our Ears Now. And It Never Seems To Matter Whether Budgets Are Going Up Or Down. The Only Nuance Is Which Word To Emphasize — More Or Less.