Common Criteria:
Budget: Does the lead georgia phone number resource have the budget to purchase your product or service?
Authority: Does the lead have the authority to make purchasing decisions?
Need: Does the lead have a need that your product or service can satisfy?
Timing: Is the lead in the right moment to make a purchase?
Example:
+25 points if the lead has the budget.
+30 points if the lead has authority.
+20 points if the lead has a clear need.
+15 points if the lead is ready to buy in the next three months.
4. Negative lead scoring
This model subtracts points from leads that display behaviors or characteristics that indicate a low likelihood of conversion.
Common Criteria:
Disinterest in marketing communications (not opening emails, not interacting with content).
Unfavorable demographic or firmographic characteristics (very small company size, non-relevant industry).
Negative behaviors (unsubscription, negative feedback).
Example:
-20 points if the lead unsubscribes from the newsletter.
-15 points if the company has less than 5 employees.
-10 points if you haven't interacted with any content in the last six months.
5. Lead scoring based on engagement
This model focuses on the quantity and quality of interactions a lead has with your brand. Points are awarded based on the lead’s level of engagement with your marketing activities.
Common Criteria:
Frequency of visits to the website.
Participation in events or webinars.
Interaction on social networks (like, share, comment).
Email openings and clicks.
Example:
+15 points for each visit to the website.
+25 points for attending a webinar.
+10 points for each interaction on social networks.
+5 points for opening emails.
