What is WhatsApp Retargeting?
Posted: Wed Jun 18, 2025 3:35 am
Cost Savings: Quantify savings from reduced customer service calls, fewer abandoned carts, or more efficient lead qualification.
Customer Lifetime Value (CLTV): Monitor the increase in spending from customers acquired or retained through WhatsApp.
Customer Acquisition Cost (CAC): Compare the cost of acquiring a customer via WhatsApp vs. other channels.
Open Rate & Click-Through Rate (CTR): High engagement indicates message effectiveness.
Opt-out Rate: A low opt-out rate indicates relevant messaging and a healthy list.
By strategically building, segmenting, and utilizing your WhatsApp lists with a focus on delivering value and streamlining processes, businesses can unlock significant ROI and transform their customer communication.Retargeting with WhatsApp contact lists is one of the most powerful and effective strategies in digital marketing today, especially in a mobile-first country like Bangladesh. Given WhatsApp's exceptionally high open and engagement rates, it's an ideal channel to re-engage users who have already shown interest in your brand.
However, just like all WhatsApp marketing, retargeting absolutely hinges on having explicit, demonstrable consent from the user to receive messages on WhatsApp. This is a strict requirement of the Personal Data Protection Ordinance, 2025 (PDPO 2025) in Bangladesh and WhatsApp's own policies.
WhatsApp retargeting involves whatsapp number list sending personalized, timely messages to users who have previously interacted with your business but haven't completed a desired action. This could include:
Abandoned cart users: They added items to their shopping cart but didn't complete the purchase.
Website visitors: They browsed your products/services but didn't convert.
Form fillers/Lead magnets: They signed up for information but haven't progressed in the sales funnel.
Customer Lifetime Value (CLTV): Monitor the increase in spending from customers acquired or retained through WhatsApp.
Customer Acquisition Cost (CAC): Compare the cost of acquiring a customer via WhatsApp vs. other channels.
Open Rate & Click-Through Rate (CTR): High engagement indicates message effectiveness.
Opt-out Rate: A low opt-out rate indicates relevant messaging and a healthy list.
By strategically building, segmenting, and utilizing your WhatsApp lists with a focus on delivering value and streamlining processes, businesses can unlock significant ROI and transform their customer communication.Retargeting with WhatsApp contact lists is one of the most powerful and effective strategies in digital marketing today, especially in a mobile-first country like Bangladesh. Given WhatsApp's exceptionally high open and engagement rates, it's an ideal channel to re-engage users who have already shown interest in your brand.
However, just like all WhatsApp marketing, retargeting absolutely hinges on having explicit, demonstrable consent from the user to receive messages on WhatsApp. This is a strict requirement of the Personal Data Protection Ordinance, 2025 (PDPO 2025) in Bangladesh and WhatsApp's own policies.
WhatsApp retargeting involves whatsapp number list sending personalized, timely messages to users who have previously interacted with your business but haven't completed a desired action. This could include:
Abandoned cart users: They added items to their shopping cart but didn't complete the purchase.
Website visitors: They browsed your products/services but didn't convert.
Form fillers/Lead magnets: They signed up for information but haven't progressed in the sales funnel.