Only % Think It Will Decrease, And % Are Unsure. Where Will The china phone number material Budget Go? Next, We Asked Where Respondents Plan To Increase Their Spending. Sixty-nine Percent Of Technology Marketers Say They Would Increase Their Investment In Video, Followed By In-person Events (%), Thought Leadership Content (%), Webinars (%), Paid Advertising (%), Online Community Building (%), Audio Content (%), Digital Events (%), And Hybrid Events (%).
Of Course, Content Doesn’t Exist In A Vacuum. Kami Buckner, Hpc Solutions Marketing Manager At Dell Technologies, Notes That Content Must Be Integrated Into A Larger Plan And Support The Customer Journey By Driving Them To Other Content. “videos, In-person Events, And Thought Leadership Content May Rank Similarly In This Survey Because They Are Often Developed To Complement Each Other,” She Says.
