industry suffered the negative impacts of the pandemic.
Posted: Sat Dec 07, 2024 7:54 am
Digital transformation for SMEs (small and medium-sized enterprises) is already a global reality. One year after the start of the COVID-19 pandemic, we have seen companies stop growing or lose market share as a result of the health crisis.
A special survey conducted by the National Confederation of Industry (CNI) of Brazil revealed that 76% of Brazilian industry has reduced or stopped its production while 91% of the
The World Bank's forecasts for economic activity in 2020 suggest that Latin America will suffer a contraction of 7.2%, which represents a recession worse than those of the 2008-09 global financial crisis and the Latin American debt crisis of the 1980s.
The same report noted that the regional recovery in this scenario in 2021 should not exceed 2.8%, and that we are facing the worst recession since World War II.
Meanwhile, SMEs today have a way to escape the effects of the crisis through digital transformation, using technologies that allow them to reach markets and customers that eritrea email list were previously inaccessible.
If you have an SME, don't be discouraged by this situation! In this post we tell you what digital transformation is for SMEs, its main advantages and how to get started in times of uncertainty.
Shall we begin?
What is digital transformation for SMEs?
Digital transformation for SMEs represents a cultural and strategic change in companies that adopt new business models to improve the customer experience . This is done through digital technologies that offer more agile, efficient, innovative and profitable solutions.
Digital transformation for SMEs does not only involve incorporating digital technologies into the company's daily routine or upgrading e -commerce. Technology for SMEs must promote a cultural change within the organization, that is, it needs to transform the way of thinking and acting in a business that becomes digital.
Although the central axis of SMEs in the digital era is customer experience , there are 5 central dimensions that determine and drive this transformation:
Leadership towards digital: a leader is needed to drive, coordinate and mobilize the SME towards the digital transformation process.
Digitalization vision and strategy: aims to provide an excellent customer experience through constant innovation of products, technological solutions and SME business models.
Ways of working, people and digital culture: we are looking for a flexible organisation that works collaboratively and agilely with internal and external partners.
Digitalization of processes and decision-making: SME processes must be structured in an efficient, digitalized manner and with clear business rules that allow for agile and automated decision-making.
Technology, data management and digital tools: technologies are what enable digital transformation, but they must be used to their full potential to promote SMEs to an advanced or digital leader level.
“If you want something new, you have to stop doing something old”
– Peter Drucker, Austrian business consultant and professor.
Benefits of digital transformation for SMEs
Digital transformation offers several advantages to SMEs that enter the market every day. However, not all companies see this strategy as essential for their business.
A study conducted by the Santiago Chamber of Commerce in 2018 revealed that only 22% of Chilean companies stated that they have a digital transformation plan . In addition, almost half of these companies (48%) had a short-term plan, i.e. less than 2 years.
A special survey conducted by the National Confederation of Industry (CNI) of Brazil revealed that 76% of Brazilian industry has reduced or stopped its production while 91% of the
The World Bank's forecasts for economic activity in 2020 suggest that Latin America will suffer a contraction of 7.2%, which represents a recession worse than those of the 2008-09 global financial crisis and the Latin American debt crisis of the 1980s.
The same report noted that the regional recovery in this scenario in 2021 should not exceed 2.8%, and that we are facing the worst recession since World War II.
Meanwhile, SMEs today have a way to escape the effects of the crisis through digital transformation, using technologies that allow them to reach markets and customers that eritrea email list were previously inaccessible.
If you have an SME, don't be discouraged by this situation! In this post we tell you what digital transformation is for SMEs, its main advantages and how to get started in times of uncertainty.
Shall we begin?
What is digital transformation for SMEs?
Digital transformation for SMEs represents a cultural and strategic change in companies that adopt new business models to improve the customer experience . This is done through digital technologies that offer more agile, efficient, innovative and profitable solutions.
Digital transformation for SMEs does not only involve incorporating digital technologies into the company's daily routine or upgrading e -commerce. Technology for SMEs must promote a cultural change within the organization, that is, it needs to transform the way of thinking and acting in a business that becomes digital.
Although the central axis of SMEs in the digital era is customer experience , there are 5 central dimensions that determine and drive this transformation:
Leadership towards digital: a leader is needed to drive, coordinate and mobilize the SME towards the digital transformation process.
Digitalization vision and strategy: aims to provide an excellent customer experience through constant innovation of products, technological solutions and SME business models.
Ways of working, people and digital culture: we are looking for a flexible organisation that works collaboratively and agilely with internal and external partners.
Digitalization of processes and decision-making: SME processes must be structured in an efficient, digitalized manner and with clear business rules that allow for agile and automated decision-making.
Technology, data management and digital tools: technologies are what enable digital transformation, but they must be used to their full potential to promote SMEs to an advanced or digital leader level.
“If you want something new, you have to stop doing something old”
– Peter Drucker, Austrian business consultant and professor.
Benefits of digital transformation for SMEs
Digital transformation offers several advantages to SMEs that enter the market every day. However, not all companies see this strategy as essential for their business.
A study conducted by the Santiago Chamber of Commerce in 2018 revealed that only 22% of Chilean companies stated that they have a digital transformation plan . In addition, almost half of these companies (48%) had a short-term plan, i.e. less than 2 years.