Online Reputation Management must be part of the Marketing Plan, 4 important aspects
Posted: Sat Dec 07, 2024 8:10 am
Big corporations and startups have one thing in common: they survive or perish based on their reputation. In the digital age, this means that their survival depends to a certain extent on the results their brand returns on search engines like Bing or Google.
Thanks to Web 2.0, customers and users can leave detailed records and reviews of what your company has done, whether good or bad, depending on their perception of your brand, on high-authority or recognition portals, such as Yelp, Trustpilot or Ciao, where experiences and reviews created by consumers are moderated and collected with better or worse criteria.
These days, anyone can create a blog with a name and domain like YourCompanyIsTerrible.com. Anyone can start a Twitter discrediting campaign talking about your products, your customer service, or your new logo redesign. In short, your customers’ online opinions can help make your company look really good… or really bad, affecting the development of your marketing plans and business forecasts.
There are some obvious things you can do to avoid a negative impact: for example, offering quality products or services, treating customers with respect, and being a good corporate citizen.
However, it is clear that even the best belarus email list and most respected companies continue to experience online issues from time to time. That is why it is necessary to incorporate proactive online reputation management (ORM) into your company’s marketing plan.
It is necessary to incorporate proactive online reputation management into the marketing plan
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Here are some tips you can use to get started and make reputation management for your business an integral part of your online marketing plan:
Focus on social engagement and outreach.
If people are talking about your business online, you need to be there to respond. Social media tools like Twitter, Facebook, and others have made it possible for customers to interact directly with brands and vice versa. As a result, businesses are turning their attention to these interactions.
You may also be interested in: Marcadotecnia and Everis join forces to promote and develop TribApp
Managing social media communications on behalf of brands requires a considerable investment of resources (no interns or shady companies and freelancers). New positions are being created to manage such communications, with titles like Social Media Manager, Social Media Coordinator, Community Manager or Community Manager . Regardless of their title, “someone” needs to pay attention to your company’s reputation on the Web 2.0 and stay actively involved within the community.
Before choosing someone to carry your brand message into the world of social media, you should ensure that they fully understand your company’s internal processes regarding messaging and communications, as well as the proper handling of negative feedback.
Thanks to Web 2.0, customers and users can leave detailed records and reviews of what your company has done, whether good or bad, depending on their perception of your brand, on high-authority or recognition portals, such as Yelp, Trustpilot or Ciao, where experiences and reviews created by consumers are moderated and collected with better or worse criteria.
These days, anyone can create a blog with a name and domain like YourCompanyIsTerrible.com. Anyone can start a Twitter discrediting campaign talking about your products, your customer service, or your new logo redesign. In short, your customers’ online opinions can help make your company look really good… or really bad, affecting the development of your marketing plans and business forecasts.
There are some obvious things you can do to avoid a negative impact: for example, offering quality products or services, treating customers with respect, and being a good corporate citizen.
However, it is clear that even the best belarus email list and most respected companies continue to experience online issues from time to time. That is why it is necessary to incorporate proactive online reputation management (ORM) into your company’s marketing plan.
It is necessary to incorporate proactive online reputation management into the marketing plan
Click To Tweet
Here are some tips you can use to get started and make reputation management for your business an integral part of your online marketing plan:
Focus on social engagement and outreach.
If people are talking about your business online, you need to be there to respond. Social media tools like Twitter, Facebook, and others have made it possible for customers to interact directly with brands and vice versa. As a result, businesses are turning their attention to these interactions.
You may also be interested in: Marcadotecnia and Everis join forces to promote and develop TribApp
Managing social media communications on behalf of brands requires a considerable investment of resources (no interns or shady companies and freelancers). New positions are being created to manage such communications, with titles like Social Media Manager, Social Media Coordinator, Community Manager or Community Manager . Regardless of their title, “someone” needs to pay attention to your company’s reputation on the Web 2.0 and stay actively involved within the community.
Before choosing someone to carry your brand message into the world of social media, you should ensure that they fully understand your company’s internal processes regarding messaging and communications, as well as the proper handling of negative feedback.