CEO and Project Manager
August 9, 2018
Technology is a differentiating aspect between accommodations and a determining factor when choosing the best Channel Manager for your accommodation. Channel Managers have become that key piece that facilitates distribution and enhances the visibility capacity of the accommodation. The Channel Manager as an isolated tool requires human management as well as knowledge incorporated by tools such as the RMS, PMS or integrations with channels that we have contracted. The objective of this article is to make it easier for you to choose the best Channel Manager for your accommodation model.
Channel Managers have become a key software for the distribution of any type of accommodation. The large number of channels and the “obligatory” intermediation in list of malaysia consumer email distribution make choosing the best Channel Manager for our accommodation a key and differentiating factor within a great need for professionalization on the part of many accommodations. Just as we have done with PMS and given that we are working with these technologies on a daily basis, it seemed interesting and honest to us to contribute our grain of sand and make your life easier when choosing the PMS that best suits your accommodation.
The huge offer and the lack of time on the part of accommodation managers (especially in the marketing part) make it a difficult task to start working with this new technology. All this taking into account that there are very interesting technological solutions that reduce the learning curve to a minimum , it is possible that the lack of knowledge creates a kind of "monsters" where there are none, given that technology has advanced a lot towards usability of the operation. Therefore, it is convenient to know what we need and at the same time what each of the solutions on the market can offer us (There are many and with complex names that do not exactly make life easier).
At Asiri Marketing we recognize the difficulty of choosing technology, so we are never sure enough to hire the tool that best suits our product. There are no standards, all the tools have everything “a priori” and we are all very good at the first meeting . Platforms such as Capterra emerge that greatly facilitate this task of comparison, reporting and transparency to the market, even so it is difficult to fully understand technologies that in many cases escape the knowledge of the person responsible for hosting (at least in a first approach). For this reason, at Asiri Marketing and in our humble opinion we have thought of launching a list of factors that you should take into account when sitting down to do the demo, the commercial meeting or at least going out to look for the market.
