Or industry activities with the lowest CPC include sports and entertainment money, real mexico phone number library estate money, and business services money. Whether your CPC is going up or down, it's important to remember that while lead generation goals are focused on lead conversion, CPC can still be a key performance indicator for your campaigns. Conversions should be the main metric we focus on, however, given that the algorithm requires so many conversions, it can also be useful to focus on average cost per click.

Google evangelists say higher CPCs mean fewer people click on your ads. This could be due to ad fatigue or targeting errors. Lead generation campaigns have a different average conversion rate than click-based traffic campaigns. The main goal of a conversion-focused campaign strategy. Attractive advertising is the foundation of any high-converting lead generation campaign. If you have the right combination of ad copy, creative, and a consistent landing page that best suits your target audience, you'll see your conversion rates skyrocket.