What is Mobile Marketing? Check out these 20 statistics!
Posted: Sat Dec 07, 2024 8:48 am
14 January, 2019 @ 3:28 pmby Gonçalo Sousain E-commerce , Digital Strategy , Digital MarketingLeave a comment
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Mobile Marketing . Have you heard of it? Are you still not using it in your digital strategy? If you have not yet identified this new marketing paradigm and are unable to apply and manage the various mobile platforms in a marketing campaign, you should read this article before you even start defining a mobile marketing strategy.
Mobile Marketing is the term used to define marketing actions carried germany email list out through mobile devices. Today, smartphones and tablets have become the main tool used to read news, communicate, socialize, browse and shop.
Mobile devices allow users to interact with friends, family and acquaintances quickly at any time, wherever they are.
Aware of these advantages, many companies are investing in getting closer to customers through these new technologies, either to make their brands better known on the market or to increase the number of sales.
Marketers and businesspeople who fail to understand the limitless consumer – on the go and always online – risk becoming obsolete.
Mobile Marketing is therefore the set of marketing strategies that take advantage of the characteristics and functionalities of mobile devices to interact, relate to and influence customers and potential customers, regardless of the mobile device they use in their daily lives.
Incorporating Mobile Marketing into a digital marketing strategy offers several advantages for companies that invest in this type of promotion.
Start treating mobile phones as another way to reach your audience, creating attractive branded content that is chosen by your users and be one of the first to take advantage of the benefits of mobile marketing!
Mobile commerce ( or m-commerce ) has been gaining traction both internationally and nationally, as the app economy grows every day. Business, marketing and communication strategies have been developed so that companies can communicate with their target audience through mobile channels.
The mobile audience is currently a large audience and should be taken into account by everyone working in digital communication and marketing.
But you will never be able to start and implement your Mobile Marketing strategy without first acquiring knowledge about this attractive and effective aspect. That is why we have compiled 20 statistics on Mobile Marketing to help you start thinking about how you will incorporate this new component into your digital strategy.
We have one more extra tip. If you like reading, you can also start your studies with 2 books:
Mobile Marketing: The Multimedia Revolution by Fernando Román explains in a simple and practical way how to take advantage of the potential of this new interactive medium. Written by professionals in the field, it also provides tips, campaign strategies and examples of companies that have already used this new marketing with great success.
And don’t miss Chuck Martin’s Mobile Marketing: The Third Screen , a groundbreaking book that links technological developments in mobile commerce to changing consumer behavior, revealing how leading mobile innovators (representing brands large and small) have become the providers of the mobile platform of the future.
20 Impressive Mobile Marketing Statistics
In fact, around 70% of Internet traffic nowadays comes from smartphones and tablets, which proves the emerging need to invest in mechanisms to reach this audience.
More people access the Internet via mobile phones than via computers
40% of searches carried out via mobile phone are done to look for local services
70% of mobile searches generate an action within about 1 hour
70% of consumers immediately delete emails they receive that do not open (render) properly on mobile devices
62% of all emails are opened first on mobile
65% of consumers listen to podcasts on smartphones
40% of video views on YouTube are made through a mobile device
68% of all Facebook likes are made via mobile
75% of Twitter users access the network via mobile
90% of all text messages received via SMS are read within 3 minutes
SMS open rate is 98% compared to 22% for email
Mobile promotions are used 10 times more than printed material
70% of consumers believe that push notifications and messages generated from geolocation events have great value
About 2/3 of consumers who signed up for Mobile Marketing campaigns say they made at least 1 purchase as a result of receiving a promotional message.
99% of smartphone apps are only used once
74% of consumers wait up to 5 seconds for a page to load on their tablet or smartphone before abandoning the visit
Around 46% of consumers say they will not return to a website that is not optimized for smartphones
Share this article
Mobile Marketing . Have you heard of it? Are you still not using it in your digital strategy? If you have not yet identified this new marketing paradigm and are unable to apply and manage the various mobile platforms in a marketing campaign, you should read this article before you even start defining a mobile marketing strategy.
Mobile Marketing is the term used to define marketing actions carried germany email list out through mobile devices. Today, smartphones and tablets have become the main tool used to read news, communicate, socialize, browse and shop.
Mobile devices allow users to interact with friends, family and acquaintances quickly at any time, wherever they are.
Aware of these advantages, many companies are investing in getting closer to customers through these new technologies, either to make their brands better known on the market or to increase the number of sales.
Marketers and businesspeople who fail to understand the limitless consumer – on the go and always online – risk becoming obsolete.
Mobile Marketing is therefore the set of marketing strategies that take advantage of the characteristics and functionalities of mobile devices to interact, relate to and influence customers and potential customers, regardless of the mobile device they use in their daily lives.
Incorporating Mobile Marketing into a digital marketing strategy offers several advantages for companies that invest in this type of promotion.
Start treating mobile phones as another way to reach your audience, creating attractive branded content that is chosen by your users and be one of the first to take advantage of the benefits of mobile marketing!
Mobile commerce ( or m-commerce ) has been gaining traction both internationally and nationally, as the app economy grows every day. Business, marketing and communication strategies have been developed so that companies can communicate with their target audience through mobile channels.
The mobile audience is currently a large audience and should be taken into account by everyone working in digital communication and marketing.
But you will never be able to start and implement your Mobile Marketing strategy without first acquiring knowledge about this attractive and effective aspect. That is why we have compiled 20 statistics on Mobile Marketing to help you start thinking about how you will incorporate this new component into your digital strategy.
We have one more extra tip. If you like reading, you can also start your studies with 2 books:
Mobile Marketing: The Multimedia Revolution by Fernando Román explains in a simple and practical way how to take advantage of the potential of this new interactive medium. Written by professionals in the field, it also provides tips, campaign strategies and examples of companies that have already used this new marketing with great success.
And don’t miss Chuck Martin’s Mobile Marketing: The Third Screen , a groundbreaking book that links technological developments in mobile commerce to changing consumer behavior, revealing how leading mobile innovators (representing brands large and small) have become the providers of the mobile platform of the future.
20 Impressive Mobile Marketing Statistics
In fact, around 70% of Internet traffic nowadays comes from smartphones and tablets, which proves the emerging need to invest in mechanisms to reach this audience.
More people access the Internet via mobile phones than via computers
40% of searches carried out via mobile phone are done to look for local services
70% of mobile searches generate an action within about 1 hour
70% of consumers immediately delete emails they receive that do not open (render) properly on mobile devices
62% of all emails are opened first on mobile
65% of consumers listen to podcasts on smartphones
40% of video views on YouTube are made through a mobile device
68% of all Facebook likes are made via mobile
75% of Twitter users access the network via mobile
90% of all text messages received via SMS are read within 3 minutes
SMS open rate is 98% compared to 22% for email
Mobile promotions are used 10 times more than printed material
70% of consumers believe that push notifications and messages generated from geolocation events have great value
About 2/3 of consumers who signed up for Mobile Marketing campaigns say they made at least 1 purchase as a result of receiving a promotional message.
99% of smartphone apps are only used once
74% of consumers wait up to 5 seconds for a page to load on their tablet or smartphone before abandoning the visit
Around 46% of consumers say they will not return to a website that is not optimized for smartphones