Thematic clusters and their impact on content marketing
Posted: Sat Dec 07, 2024 8:49 am
The most important aspect of SEO is detailed and original content organized around relevant keywords. This brings you closer to the success of your website, but unfortunately, it is not enough. To create a perfect content marketing strategy, you need to start building more complex content structures in the form of topic clusters.
You already know that content must be credible and valuable. However, to maximize its potential, it is worth including it in a group of thematically related content called thematic clusters.
Thematic clusters - what are they?
A topic cluster is a hierarchy of content that focuses on one general topic. The main piece of content in a cluster is called a pillar. It summarizes the topic by drawing attention to various side pieces of information related to the main idea.
The pillar content becomes part of the topic cluster when you start creating and adding supporting pages, usually in the form of blog posts. These pages provide more detailed information on subtopics that may have been listed only on the pillar page.
The final element of an effective topic telecommunication industry in israel cluster is using the right keywords to connect the pages. A pillar can indicate supporting pages that should link to each other and have backups on the main page. This allows users to navigate the page more easily.
You will definitely see an increase in traffic to topic clusters if you use keywords correctly and include the best topics. This is all because the Google algorithm recognizes the readable content you have created. What's more, the interconnections you have included in the design will share the search engine rating between the pages and tell Google that they are all included in one cluster and have the same high quality.
Characteristics of thematic clusters
Before we go into more detail about the key components of thematic clusters, let’s take a look at an example of an effective thematic cluster.
Let's say a car repair shop is involved in the repair of passenger cars. Its website would present general information on the subject. As an extension, you could also find data on types of engines, their parts, repair methods, maintenance methods, and chassis types. These topics are important parts of the overall specialization of the workshop. Each of them deserves at least a mention on the main page, which, unfortunately, does not have enough space to discuss all of these issues.
For this reason, a car repair shop should create a large topic cluster around its main service, so that each subtopic has its own supporting page. Once all of this content is included, the right kind of internal linking structure will direct both Google and site visitors to the entire cluster. This will ensure that the audience can use the site, and Google will see that it is valuable and reward them accordingly.
The most important elements of thematic clusters
Now that you know what topic clusters are, how they can impact your site’s optimization, and what they actually look like, there are other important elements to keep in mind when writing content to make the clustering process work to your advantage.
Focus on topics, not keywords
Google is great at reading exact phrases and understanding search intent. That’s why it’s so important to focus on deep topic research and user intent for your cluster keywords, rather than trying to cram them all into as many places as possible. You can do topic research using tools like SEMrush or BuzzSumo , or simply type in your phrases into a search engine to see what Google shows as answers to those questions. The more accurately your cluster helper pages answer the specific questions your users are asking when they search, the more likely they are to rank positively and rank high in the SERPs.
Choose a few keywords
Using too many keywords to rank one page is not a good idea, even if all the phrases are related to the same topic. Google currently values the quality and value of information over keywords, so including them in your content will not guarantee you increased traffic. Popular phrases are a kind of bait that encourages the search engine to analyze your content. However, only when it turns out to be valuable and accurate will you gain Google's recognition and take a high position in the search results list.
Let's go back to the car repair shop. Let's say you create a pillar page about car repair and any other related subtopic. The content is about 35,000 words, of which 300 are keywords. Once indexed, Google won't know which phrases to rank your page for, because they only answer 20 questions currently asked in the search engine. A much better solution is to create topic clusters.
You already know that content must be credible and valuable. However, to maximize its potential, it is worth including it in a group of thematically related content called thematic clusters.
Thematic clusters - what are they?
A topic cluster is a hierarchy of content that focuses on one general topic. The main piece of content in a cluster is called a pillar. It summarizes the topic by drawing attention to various side pieces of information related to the main idea.
The pillar content becomes part of the topic cluster when you start creating and adding supporting pages, usually in the form of blog posts. These pages provide more detailed information on subtopics that may have been listed only on the pillar page.
The final element of an effective topic telecommunication industry in israel cluster is using the right keywords to connect the pages. A pillar can indicate supporting pages that should link to each other and have backups on the main page. This allows users to navigate the page more easily.
You will definitely see an increase in traffic to topic clusters if you use keywords correctly and include the best topics. This is all because the Google algorithm recognizes the readable content you have created. What's more, the interconnections you have included in the design will share the search engine rating between the pages and tell Google that they are all included in one cluster and have the same high quality.
Characteristics of thematic clusters
Before we go into more detail about the key components of thematic clusters, let’s take a look at an example of an effective thematic cluster.
Let's say a car repair shop is involved in the repair of passenger cars. Its website would present general information on the subject. As an extension, you could also find data on types of engines, their parts, repair methods, maintenance methods, and chassis types. These topics are important parts of the overall specialization of the workshop. Each of them deserves at least a mention on the main page, which, unfortunately, does not have enough space to discuss all of these issues.
For this reason, a car repair shop should create a large topic cluster around its main service, so that each subtopic has its own supporting page. Once all of this content is included, the right kind of internal linking structure will direct both Google and site visitors to the entire cluster. This will ensure that the audience can use the site, and Google will see that it is valuable and reward them accordingly.
The most important elements of thematic clusters
Now that you know what topic clusters are, how they can impact your site’s optimization, and what they actually look like, there are other important elements to keep in mind when writing content to make the clustering process work to your advantage.
Focus on topics, not keywords
Google is great at reading exact phrases and understanding search intent. That’s why it’s so important to focus on deep topic research and user intent for your cluster keywords, rather than trying to cram them all into as many places as possible. You can do topic research using tools like SEMrush or BuzzSumo , or simply type in your phrases into a search engine to see what Google shows as answers to those questions. The more accurately your cluster helper pages answer the specific questions your users are asking when they search, the more likely they are to rank positively and rank high in the SERPs.
Choose a few keywords
Using too many keywords to rank one page is not a good idea, even if all the phrases are related to the same topic. Google currently values the quality and value of information over keywords, so including them in your content will not guarantee you increased traffic. Popular phrases are a kind of bait that encourages the search engine to analyze your content. However, only when it turns out to be valuable and accurate will you gain Google's recognition and take a high position in the search results list.
Let's go back to the car repair shop. Let's say you create a pillar page about car repair and any other related subtopic. The content is about 35,000 words, of which 300 are keywords. Once indexed, Google won't know which phrases to rank your page for, because they only answer 20 questions currently asked in the search engine. A much better solution is to create topic clusters.