Therefore, we could say that the brand is inherent to the company, just as the name and surname are to a person. When a user is impacted by a brand, he or she immediately associates it with a product or service provided by the company behind it, and it is not unusual for feelings towards that brand to immediately emerge that are directly related to the experiences that the consumer has had with that brand.
In relation to this, as we have already discussed in other posts, there are various studies that have shown in recent years that the Internet is one of the main sources of information used by belgium email address consumers before purchasing online … That is to say, the Internet influences consumer decision-making in a way that plays a fundamental role in the results of companies.
It is therefore clear that at some point consumers look for information about real user experiences related to a brand or company before deciding to make a particular purchase.
Generally when we decide to search for the name of a brand in a search engine we do so for the following reasons:
Find more information about a brand, product or service.
Learn about other users' experiences.
Identify whether customer service or after-sales service is adequate.
Know the actual shipping times.
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The ease of access to all types of opinions or reviews made by other users or third parties outside the company means that more than ever, the user or potential customer of an online store has real-time information that can change their purchasing intention.
That is why, more than ever, proper online reputation management is of vital importance for brands trying to make their way into the world of e-commerce. If we add to this an optimal real-time monitoring of what is said about the brand, services or products, we can locate incidents and problems in order to identify dissatisfied customers to win back and build loyalty.
