Transactional email definition
Posted: Sat Dec 07, 2024 9:11 am
Is AI useful for email marketing?
There’s a lot of buzz around AI, but just how important is it for email campaigns?
A remarkable 95% of marketers who utilize generative AI for email creation consider it effective, with 54% rating it as very effective. And by effective we mean higher CTR and increased ROI. overlooked, transactional emails are key to maintaining customer relationships and driving repeat business.
Picture this: you buy a new laptop for $2,000, but receive nothing in your inbox. No order confirmation, no payment receipt — just crickets.
Panic sets in. You start to wonder if you’ve been scammed. That’s the last time I’m buying from them, you tell yourself.
An unpleasant situation like this ruins the customer experience and highlights the importance of transactional emails.
Because even minor errors or delays in your transactional emails can cause a massive loss of trust among your customers, potentially driving them away.
Now that you have an idea of how important these email messages list of bahrain cell phone numbers are to your ecommerce or SaaS business, let’s go into details.
Table of contents
Why are transactional emails important?
Transactional emails vs marketing emails: What’s the difference?
Types of transactional emails
Transactional email best practices
How to send transactional emails with Brevo
How to use transactional email for marketing
Ready to set up your transactional emails?
Transactional email definition
What Is a transactional email?
A transactional email is an automated message sent when you complete an action online, such as making a purchase or signing up for a service.
These emails are automatically triggered by specific actions you took on a website, app or online service, giving you important updates, like order confirmations, ecommerce purchase or password reset request.
Think of them as simple, informative updates providing real-time updates based on what you, the customer needs at that moment.
Here are a few common scenarios:
You order a new phone online and immediately get an order confirmation with details like price, delivery date, and payment method.
You forget your password (again) and request a password reset link to get back into your account.
Your subscription to your favorite streaming service is about to expire, and they send you a renewal notice reminding yo
There’s a lot of buzz around AI, but just how important is it for email campaigns?
A remarkable 95% of marketers who utilize generative AI for email creation consider it effective, with 54% rating it as very effective. And by effective we mean higher CTR and increased ROI. overlooked, transactional emails are key to maintaining customer relationships and driving repeat business.
Picture this: you buy a new laptop for $2,000, but receive nothing in your inbox. No order confirmation, no payment receipt — just crickets.
Panic sets in. You start to wonder if you’ve been scammed. That’s the last time I’m buying from them, you tell yourself.
An unpleasant situation like this ruins the customer experience and highlights the importance of transactional emails.
Because even minor errors or delays in your transactional emails can cause a massive loss of trust among your customers, potentially driving them away.
Now that you have an idea of how important these email messages list of bahrain cell phone numbers are to your ecommerce or SaaS business, let’s go into details.
Table of contents
Why are transactional emails important?
Transactional emails vs marketing emails: What’s the difference?
Types of transactional emails
Transactional email best practices
How to send transactional emails with Brevo
How to use transactional email for marketing
Ready to set up your transactional emails?
Transactional email definition
What Is a transactional email?
A transactional email is an automated message sent when you complete an action online, such as making a purchase or signing up for a service.
These emails are automatically triggered by specific actions you took on a website, app or online service, giving you important updates, like order confirmations, ecommerce purchase or password reset request.
Think of them as simple, informative updates providing real-time updates based on what you, the customer needs at that moment.
Here are a few common scenarios:
You order a new phone online and immediately get an order confirmation with details like price, delivery date, and payment method.
You forget your password (again) and request a password reset link to get back into your account.
Your subscription to your favorite streaming service is about to expire, and they send you a renewal notice reminding yo