How to remarket on LinkedIn?
Posted: Sat Dec 07, 2024 9:24 am
In recent times, the largest professional social network is taking a new direction, more focused on content and interaction between users. For this reason, we believe that it is one of the social media advertising platforms that will experience the most growth in the coming months and an ideal option for B2B companies looking to target their ads to a specific professional sector.
It is true that compared to other advertising platforms, LinkedIn's cost per click is high. But in return, it allows us to reach a highly segmented professional audience that would be very difficult to access russian email list through other means. So to get the most out of your advertising investment on this network, in this guide we tell you how to do remarketing on LinkedIn and multiply the results .
Do you want to learn how to run LinkedIn Ads campaigns to reach professionals in your sector? Click here and download the free ebook we have prepared for you with all the information.
How to do remarketing on linkedin
How to remarket on Linkedin: visits to your website
The first thing we're going to look at is how to use LinkedIn's advertising options to remarket to people who have visited your website (either the entire domain or a specific URL). On LinkedIn, the option that encompasses all remarketing alternatives is called " Matched Audiences ."
Step 1: Create and add the Insight Tag
The LinkedIn Insight Tag is a small JavaScript tag that enables conversion tracking, website audiences, and detailed website insights for use in your LinkedIn ads .
Remarketing on LinkedIn
To activate these options, you need to add this tag to your website code by following these steps :
Log in to LinkedIn Campaign Manager and go to the account you want to run your remarketing ads from.
Go to the Account Assets menu and click Insight Tag from the dropdown menu.
Click Install my Insight Tag and select your preferred method for installing it. To view the code, choose I'll install it myself.
It is true that compared to other advertising platforms, LinkedIn's cost per click is high. But in return, it allows us to reach a highly segmented professional audience that would be very difficult to access russian email list through other means. So to get the most out of your advertising investment on this network, in this guide we tell you how to do remarketing on LinkedIn and multiply the results .
Do you want to learn how to run LinkedIn Ads campaigns to reach professionals in your sector? Click here and download the free ebook we have prepared for you with all the information.
How to do remarketing on linkedin
How to remarket on Linkedin: visits to your website
The first thing we're going to look at is how to use LinkedIn's advertising options to remarket to people who have visited your website (either the entire domain or a specific URL). On LinkedIn, the option that encompasses all remarketing alternatives is called " Matched Audiences ."
Step 1: Create and add the Insight Tag
The LinkedIn Insight Tag is a small JavaScript tag that enables conversion tracking, website audiences, and detailed website insights for use in your LinkedIn ads .
Remarketing on LinkedIn
To activate these options, you need to add this tag to your website code by following these steps :
Log in to LinkedIn Campaign Manager and go to the account you want to run your remarketing ads from.
Go to the Account Assets menu and click Insight Tag from the dropdown menu.
Click Install my Insight Tag and select your preferred method for installing it. To view the code, choose I'll install it myself.