Managing a personal brand

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yapiwi7898
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Joined: Sat Dec 07, 2024 5:23 am

Managing a personal brand

Post by yapiwi7898 »

Managing a personal brand is not just about what you would like to convey to the world. It is also about understanding your own audience – both the current ones and those you want to reach. Understanding what your potential clients, business partners or employers expect from you is key. Research by Dr. Susan Fournier from Boston University shows that a strong personal brand helps build long-term relationships with your target group (we recommend the book: Strong Brands, Strong Relationships ).

Develop your identity
Your identity is a set of characteristics that characterize you: skills, experience, values, passions. This is what makes you unique. As Carl Jung himself emphasized - authenticity more about ivory coast phone numbers is key to building a strong personal brand (. So remember to be yourself and not be afraid of less professional content! Social media - even LinkedIn - are still social media that constantly put a huge emphasis on "social", i.e. social values ​​and elements of interpersonal contact.

Carl Jung Quote - The privilege of life is that in the process of living you can become who you really are.
Use social media
Social media is a powerful tool for managing your personal brand. Facebook, LinkedIn, Twitter, Instagram – these are just some of the platforms you can use to promote your brand. Your image must also be consistent across all social media.

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According to a study conducted by Hootsuite – 48% of consumers use social media to make purchasing decisions (more: This only emphasizes the importance of presence in these spaces. Remember, not only the sale of shoes can be defined as sales. The sale of ideas, concepts, plans, support – all of this is also a kind of sale that can be measured with appropriate indicators.

Also check out: 9 tips for building a personal brand through social media

You must strive for continuous improvement
Managing a personal brand is a never-ending process. You should constantly improve your skills, gain new experience, and update your social media profiles. Research and academic work in the field of management and psychology will help you in your work on your personal and professional development. As Dr. Carol Dweck from Stanford University emphasizes, it is crucial to maintain a "growth mentality," which means being open to new experiences and eager to learn (we recommend the book Mindset: The New Psychology of Success ) .
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