How to be a good salesperson? 5 essential qualities
Posted: Sat Dec 07, 2024 9:40 am
How to be a good salesperson is the golden question for any company, in a market where 70% of consumers would switch to a competitor after a bad purchasing experience .
One of the challenges of sales management is to find a differentiating strategy that adds value to the sales cycle and increases the company's competitive advantage. To know what makes a good salesperson, it is not enough to have an attractive offer or a quality product. It is necessary to bring together techniques, skills, competencies and characteristics to close more deals .
A successful salesperson recognizes consumer needs , evaluates whether the product satisfies them, and offers alternatives for mutual benefit.
To do this, you need to have a deep understanding of the items you sell, their practical uses, and customization possibilities. Knowing how to excel as a salesperson involves great britain email address interpersonal skills, such as persuasion, negotiation, active listening, self-motivation, and patience.
Below, we explain each of the qualities of a good salesperson.
1- Persuasion
Persuasion is an effective communication technique whose objective is to convince someone.
When it comes to sales strategy , it is about using solid arguments to present a product or service as the best option on the market.
Persuasion is different from manipulation . Although both techniques are intended to influence consumer behavior , manipulation benefits the seller or company, while persuasion seeks mutually beneficial solutions.
If you want to learn how to be a great salesperson, read: Persuasion techniques: 4 tips to win more clients .
2- Negotiation
Learning how to be a good salesperson also means honing negotiation skills . Knowing how to anticipate needs , overcome objections , and find effective solutions for customers is critical to business success .
Furthermore, negotiation is one of the qualities of a good seller that serves as an instrument to reach consensus, whether on price, payment terms, shipping options, among other aspects.
If you are interested in learning how to overcome your fear of selling, learn these effective sales techniques to use in 2023 .
Active listening in sales is a communication technique focused on the needs, concerns and expectations of the customer. It is a conscious effort to listen without judging or interrupting .
If you know how to be a good salesperson, you must reflect on the information received, ask for clarifications, summarize the conversation and reaffirm what you hear through paraphrasing .
To hone the characteristics of a good salesperson, discover 4 strategies to build customer trust.
4- Self-motivation
Salespeople are often under pressure to close deals, increase their sales quotas , and improve their performance indicators . Learning how to be a good salesperson depends on the ability to motivate yourself.
Staying dedicated to your activities, even if the scenario is more challenging than usual, is a key skill of a good salesperson.
To hone the qualities of a good salesperson, learn this sales motivation strategy and build a committed team .
5- Patience
Salespeople who make 12 contact attempts perform almost 20% better than their peers, proving that sales reps rarely close a deal on the first contact.
Discovering how to be a good salesperson is knowing how to be patient in leading conversations so that the potential client advances in the sales funnel until they become a customer.
One of the challenges of sales management is to find a differentiating strategy that adds value to the sales cycle and increases the company's competitive advantage. To know what makes a good salesperson, it is not enough to have an attractive offer or a quality product. It is necessary to bring together techniques, skills, competencies and characteristics to close more deals .
A successful salesperson recognizes consumer needs , evaluates whether the product satisfies them, and offers alternatives for mutual benefit.
To do this, you need to have a deep understanding of the items you sell, their practical uses, and customization possibilities. Knowing how to excel as a salesperson involves great britain email address interpersonal skills, such as persuasion, negotiation, active listening, self-motivation, and patience.
Below, we explain each of the qualities of a good salesperson.
1- Persuasion
Persuasion is an effective communication technique whose objective is to convince someone.
When it comes to sales strategy , it is about using solid arguments to present a product or service as the best option on the market.
Persuasion is different from manipulation . Although both techniques are intended to influence consumer behavior , manipulation benefits the seller or company, while persuasion seeks mutually beneficial solutions.
If you want to learn how to be a great salesperson, read: Persuasion techniques: 4 tips to win more clients .
2- Negotiation
Learning how to be a good salesperson also means honing negotiation skills . Knowing how to anticipate needs , overcome objections , and find effective solutions for customers is critical to business success .
Furthermore, negotiation is one of the qualities of a good seller that serves as an instrument to reach consensus, whether on price, payment terms, shipping options, among other aspects.
If you are interested in learning how to overcome your fear of selling, learn these effective sales techniques to use in 2023 .
Active listening in sales is a communication technique focused on the needs, concerns and expectations of the customer. It is a conscious effort to listen without judging or interrupting .
If you know how to be a good salesperson, you must reflect on the information received, ask for clarifications, summarize the conversation and reaffirm what you hear through paraphrasing .
To hone the characteristics of a good salesperson, discover 4 strategies to build customer trust.
4- Self-motivation
Salespeople are often under pressure to close deals, increase their sales quotas , and improve their performance indicators . Learning how to be a good salesperson depends on the ability to motivate yourself.
Staying dedicated to your activities, even if the scenario is more challenging than usual, is a key skill of a good salesperson.
To hone the qualities of a good salesperson, learn this sales motivation strategy and build a committed team .
5- Patience
Salespeople who make 12 contact attempts perform almost 20% better than their peers, proving that sales reps rarely close a deal on the first contact.
Discovering how to be a good salesperson is knowing how to be patient in leading conversations so that the potential client advances in the sales funnel until they become a customer.