If you want to develop a marketing strategy list of bermuda consumer email for senior citizens on the Internet, you must follow a structured plan, since this is a group that requires a type of personalized marketing within the bias of their own age.
Marketing plan with senior citizens
The possibilities with this group are diverse, but to carry out an optimal procedure it will be especially interesting:
Conduct a market study. Although the senior citizen sector usually has some common needs, these must be specified in detail.
Points of interest of the potential consumer: With the market study in hand, it will be possible to draw up the typical outline of the typical buyer of the services offered. It should be noted that this sector normally consumes services (subsidized trips, second vacation homes, insurance, residential services, home care, domestic assistance) as well as consumer items (gifts for family members, mainly, as well as food products or other health-related products) on a regular basis, so it is a stable potential consumer group.
Applications and websites with a simple interface. The elderly sector is becoming increasingly familiar with new technologies. Especially those between 65 and 70 years old are where potential consumers who will form the target group are found, since they have a basic knowledge of social networks such as Facebook as well as checking email.
Mobile phone apps. Mobile phone apps are another interesting topic. Although senior citizens over 70 have little control over their mobile phones, the new retirees around 60 and 70 years old have smartphones and many of them have mobile internet.
