Inbound is a methodology designed to grow, build and generate long-term benefits. Once the effort to get started has been made, it creates its own inertia through a series of inbound marketing assets that make our work easier and easier. Take a look at this article and learn how to make marketing work in your favor!
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The 8 assets of inbound marketing
8 Inbound Marketing Assets to Grow Your Brand
1) Content to attract traffic and position in search engines
Content marketing is like the rice in inbound marketing paella: an essential ingredient.
Typically, the first pillar of inbound marketing is a brand website rich in content, usually accompanied by a blog. The idea is to attract traffic naturally through user searches on sites like Google.
This means that SEO and inbound marketing go hand in hand. To achieve a good position in search engines, we will rely on these three techniques:
Keyword research . What user needs can we solve and what type of searches do they translate into? Using tools such as the Google Ads Keyword Planner, we will try to locate searches related to our sector that attract more visits and seem relatively affordable to position (that is, that do not have excessive competition from other websites).
On-page SEO . On-page SEO consists of optimizing our own website to make it more attractive to search engines, but without sacrificing readability for humans. Within the on-page SEO techniques we can find the optimization of links, the insertion of keywords within titles and texts, and much more.
Off-page SEO . Search engines rank the websites they find based on their relevance (how well they answer the user's question) and their authority. This second factor is measured primarily by the quantity and quality of incoming links to the page. Off-page SEO techniques are responsible for obtaining these.
Rather than seeking short-term results, SEO strategies look years ahead to position a website among the top results on Google. Once we have achieved this, we will have a constant source of visits that will not require additional investment on our part, that is, an inbound marketing asset that pays for itself over a long period of time.
