From there, the phenomenon of community management began to become known, which aims - among other things - to update the information, promotions and other information of a brand or company in a reliable list of belize consumer email manner and always from a perspective of creating a link between the user and the brand and not so much as sales and marketing.
However, social networks or other social media platforms have a double face and all users can express their opinion to the point that terms such as troll (person who defames another person or an institution) or trolling (act of defaming) begin to take on more importance than ever since, if the image of a company is tarnished, who is going to want to buy any item from it?
What is online reputation?
Broadly speaking, online reputation would consist of the image that a brand or professional has in cyberspace, which should be nothing other than a faithful reflection of the reliability and opinion that users have of it. This arises precisely from the need for an article to be reliable.
To achieve this reputation, the most common thing is to have a person who is in charge of constantly studying the fluctuations of this opinion, trying to distinguish which opinions are valuable and which ones may be the product of indiscriminate harassment... that is, monitoring and separating the trustworthy comments from those that are self-serving.
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Once this is done, it is the trustworthiness of the customers themselves that will get the user to buy in the establishment, be interested in a certain service or buy a specific brand. In fact, a very clear case of a good online reputation is the ing direct bank. Nothing less than an online bank in which there is no human contact involved can be a reason for not buying a product as important as a bank account for fear of poor management of our money or even more so a scam. And yet, none of this has happened. How did this company manage to create a whole new concept of adequate online reputation.
