But besides being successful among advertisers, Amazon is also making a great effort to promote itself and advertise its own brands, to the point of becoming the leader in advertising investment . Want to know more? Keep reading!
Do you want to know the TOP 50 marketing strategies to saint lucia email list launch your product ? Click here and download our free ebook (updated edition for 2022).
Amazon-leader-in-advertising-investment-for-its-brand
Amazon's figures in the advertising market
As we have been saying, Amazon Advertising has been a resounding success, since thanks to this platform the most famous e-commerce site in the world has managed to double its advertising revenue in the last year and reach 10 billion dollars, almost as much as Twitter , Instagram and Snapchat together. In this way, it has managed to position itself as the third player in the market and every day it gets closer to the undisputed leaders in online advertising : Google and Facebook.
And it is this revenue that Amazon is taking advantage of to promote its own brands , such as Prime Video or Kindle Fire. In recent years, Amazon has multiplied its advertising spending by 2.5 to become the leader in investment and already surpasses the classics such as Procter & Gamble or Unilever (with well-known brands such as Gillette, Knorr or Frigo).
When it comes to allocating its investment, Amazon has not only opted for segmented online campaigns , but also for traditional television campaigns , such as placing a spot at the most sought-after moment for American advertisers: the Superbowl halftime.
