In this discussion, we will review how to sell on Tokopedia effectively. Not only that, you can also apply effective tips to be able to successfully sell through the platform.
Watch until the end, okay!
How to Sell on Tokopedia
As you may know, Tokopedia is one of the largest e-commerce platforms in Indonesia. With a large and broad customer base, Tokopedia is a promising digital platform for business development.
As a business owner, you need to know how to sell on Tokopedia. Here are the steps you can take to sell on the platform.
1. Prepare Documents and Personal Information
To start your selling journey on Tokopedia, the first step you must take is to carefully prepare your documents and personal information. Here are some documents and information you need to prepare:
Identity documents: You need to prepare valid identity documents, such as KTP (Resident Identity Card) or SIM (Driving License). Make sure these documents are still valid and meet the requirements set by Tokopedia.
NPWP (Taxpayer Identification Number): If you sell products that require tax, you need to have a NPWP. Make sure you have registered as a taxpayer and have a valid NPWP.
Company information (if any): If you run your business as a corporation, you will need to provide company information, such as company name, address, telephone number, and company NPWP.
Bank account information: You need to have an active bank account to receive payments from customers. Make sure you have complete bank account information, including the bank name, account number, and account holder name.
2. Open a Store at Tokopedia Seller Center
To open a store in Tokopedia Seller Center, the steps are relatively simple and can be followed easily. First of all, make sure you already have a valid Tokopedia account.
After that, access the Seller Center via the Tokopedia website and log in using the account you have created. In the Seller Center, select the "Start Selling" option or something similar. Then complete the store information such as name, product category, and short description.
Follow the registration steps provided by Tokopedia and complete the requested information. Make sure to fill in the data correctly and accurately so that the verification process can run smoothly. Next, complete the account verification process by uploading personal identity documents such as an Identity Card (KTP) according to the instructions given.
Once your account is verified, you can access Seller Center and start setting up your store. In Seller Center, you can manage things like store settings, upload product photos and descriptions, set prices, and more.
3. Add Products to Store Display
Once you have successfully opened a store in Tokopedia Seller Center, the next step is to add products to the storefront. To do this, log in to Seller Center and select the "Products" menu on the dashboard. On this page, you can add new products by clicking the "Add Product" button.
Next, you need to fill in product information such as product name, description, category, price, variant (if any), and also upload an attractive product photo. Make sure to provide a clear and attractive description so that potential buyers can understand the product well.
In addition, you can also determine the available product stock and set promotional prices if necessary. After all the information is filled in correctly, click the "Save" button to save the product. The products that have been added will appear in your storefront and can be seen by potential buyers.
Don't forget to regularly update product information if there are changes, such as stock availability or price. By adding products to your storefront, you can increase sales opportunities and attract potential buyers on the Tokopedia platform.
4. Set up Payment and Shipping Systems
For the payment system, you can choose from several payment methods provided by Tokopedia. Some of them are bank transfers, credit cards, or payments via digital wallets. You need to set up a bank account or integrate other payment systems in order to receive payments from customers easily and safely.
In addition, you also need to set up a shipping system to ensure that products purchased by customers can be delivered quickly and safely. Tokopedia provides several shipping options, such as using official shipping services, dropshippers , or self-shipping. You can choose a shipping service that suits your needs, while also setting shipping rates and estimated shipping times.
It is important to ensure that the payment and shipping system you set up can provide convenience and trust for customers. Make sure to provide clear information about the payment methods accepted and the applicable shipping policies. Also, always communicate actively with customers regarding the status of their payment and product delivery.
5. Set Return and Warranty Policy
Once you open a store on Tokopedia, it is important to set up special database a return policy and product warranty. A clear and transparent return policy can give confidence to customers. So they can return the product if it does not meet their expectations or has problems.
To set up a return policy, log in to Seller Center and select the "Settings" menu on the dashboard. On this page, you can set the product return deadline, return terms and conditions, and return procedures that customers must follow. Be sure to clearly state whether there are any return costs borne by the customer or whether you will replace the returned product.
In addition to return policies, setting product warranties is also important to provide confidence to customers. If you offer warranties for the products you sell, explain in detail how long the warranty is valid, what will happen if the product is damaged, and how customers can file a warranty claim.
6. Promote Your Store Optimally
To maximize store promotion on Tokopedia, strategic steps can be implemented through Seller Center. After accessing Seller Center through a Tokopedia account, focus on the promotion or marketing options provided by the platform.
First of all, take advantage of the "Promotion" feature on Tokopedia. This feature allows you to create special offers, discounts, or product bundles to attract buyers.
In addition, activate paid advertising programs, such as "TopAds" or other marketing programs offered by Tokopedia to increase the visibility of your products on the platform. Make sure to determine your target audience and allocate your advertising budget wisely.
Promote your store through social media as well by utilizing Tokopedia's social integration. Share featured products, special offers, and positive customer reviews through social media platforms. The goal is to expand your reach and attract more potential customers.
In addition, you can take advantage of promotional features outside Tokopedia. For example, by sending newsletters to loyal customers or participating in online marketing campaigns that are relevant to your products.
Tips for Successful Selling on Tokopedia
Once you have successfully created a store and sold on Tokopedia, of course your task does not stop there. You need to take the right steps to be successful and develop your business through the e-commerce platform .
To be more successful selling on Tokopedia, here are some tips that you can apply.
1. Provide Maximum Service
The first tip is to provide friendly, responsive, and professional service to customers. Respond to questions and complaints quickly, provide clear information, and ensure product delivery is carried out on time. Good service can increase customer satisfaction and build your store's reputation.
2. Sell Quality Products
One of the fundamental aspects when selling on Tokopedia is to ensure that the products you sell are of good quality. Choose products that have a good reputation and can meet customer needs. Quality products will increase customer trust and can build loyalty.
