One of the most important aspects of successful marketing for fintechs is trust and credibility, so you should always keep the customer at the center of your strategy.
Fintechs are companies that combine the use of technology with financial services to offer innovative, efficient and accessible solutions to consumers and businesses.
The term “fintech” is a contraction of “financial technology” and encompasses manufacturing email list a wide range of products and services that transform the way people manage and access money; for example, digital banking, investments and trading, insurance and alternative financing.
The number of these companies in the Mexican market has been increasing every year. In 2023, it closed with an increase of 18.9% compared to the previous year, according to data from the Fintech Radar Mexico study , prepared by the consulting firm Finnovista and Visa.
Evolution of Mexican fintechs
Evolution of Mexican fintechs
Fintechs have had a significant impact on the financial industry and society at large by:
Democratize access to financial services.
Reduce costs and processing times.
Promote competition in the sector.
Offer more personalized solutions tailored to consumer needs.
The impact of marketing on fintech
Through effective marketing strategies, your fintech can efficiently promote its products and services, reach its target audience and generate quality leads .
Marketing is essential to building a strong market presence, establishing customer trust, and differentiating yourself from the competition.
In Mexico, in addition to the value and number of digital transactions, the number of users who use these services has also increased. It is estimated that by 2027 there will be a total of 86 million fintech users of digital payments, according to data from the Statista portal .
According to the same website, our country is one of the main players in the regional fintech scene in Latin America.
Number of fintech technology users in Mexico from 2017 to 2027
Graph showing the number of fintech technology users in Mexico
Online marketing strategies, such as the use of social media, blogs and online advertising, allow fintechs to reach large numbers of people quickly and effectively.
On the other hand, the trust of your clients is essential, since this is sensitive information related to people's bank or financial accounts.
By building a strong brand and positive reputation, fintechs can demonstrate their expertise and credibility in the market.
Additionally, marketing can also be used to educate your customers about the benefits of your products and services, which can help build trust and increase adoption of the solutions your fintech offers.
Effective marketing strategies for fintech
There are several effective marketing strategies that fintechs can implement to successfully promote their products and services. Some of these strategies include:
High-value educational content. Educational content is one of the cornerstones of fintech marketing. Creating content that explains complex financial concepts in a simple and accessible way helps establish your company’s authority and gain the trust of consumers. You can use blogs, infographics, videos, and webinars to educate your audience on topics like investing, cryptocurrency, e-payments, or mobile banking.
