Seo positioning: complete guide to optimize your website
Posted: Tue Dec 03, 2024 7:11 am
Online visibility is essential for business success. The digital world is highly competitive, so it becomes essential to stand out in search engines. This is where SEO or Search Engine Optimization comes into play.
SEO involves a set of strategies and techniques designed to improve your website's retail email list position in organic search results, meaning your site appears higher in the results list when people search for products, services, or information related to your industry.
Below is everything you will find in this content:
What is SEO and how does it work?
Why does SEO matter?
Advantages of an SEO strategy
How can I improve my site's ranking?
Tools and resources for SEO positioning
EEA in SEO positioning strategy
Keyword research, the key to SEO positioning
Advantages of using an agency to improve positioning
What is SEO and how does it work?
SEO is the process of optimizing a website to improve its visibility in search engines like Google. It includes both On-Page and Off-Page techniques.
This is a series of strategies to ensure that your web pages, both content and product, appear in the first search results and thus get more visits.
Google is the search engine that sets the standard for web positioning, since it is the main one in most countries around the world.
Percentage of Internet users who used Google as their primary search engine in 2023
Source: Statista, 2023.
Why does SEO matter?
Here are three facts you should keep in mind:
Ranking #1 in Google organic search is important because you are 10 times more likely to receive a click compared to a page ranked #10.
The CTR (Click Through Rate or number of clicks that a link receives in relation to its number of impressions) is the same for pages positioned between number eight and number 10 in searches.
Almost no one clicks on the second page of a Google search. In fact, only 0.63% of searchers ever make it to the second page.
Advantages of an SEO strategy
So with an SEO strategy you achieve visibility in the searches that are carried out every day and your brand will be much more present because it will help users solve their needs or problems.
To optimize your content, you must take into account a series of keywords that you want to rank for and focus your digital marketing efforts on them.
Keywords are terms that users use to perform a search. They can range from a single word to a much more complex concept, for example: “buy online” or “buy online safely.”
Choosing the ones that best suit you will depend on the sector or industry of your business, who your customers are, what they are looking for and what their interests are, as well as the digital marketing strategy you want to implement.
On the other hand, all SEO positioning is organic, you do not have to pay the search engine for it and although achieving a good position in searches usually takes some time, in the medium and long term it is very profitable.
Another advantage is that once your content has won a keyword, you will be among the first searches for an indefinite period of time. Although you can lose this position, it is difficult for you to do so if your content is of quality and solves people's problems; and if this happens, it can be updated or optimized to recover the lost positions.
SEO involves a set of strategies and techniques designed to improve your website's retail email list position in organic search results, meaning your site appears higher in the results list when people search for products, services, or information related to your industry.
Below is everything you will find in this content:
What is SEO and how does it work?
Why does SEO matter?
Advantages of an SEO strategy
How can I improve my site's ranking?
Tools and resources for SEO positioning
EEA in SEO positioning strategy
Keyword research, the key to SEO positioning
Advantages of using an agency to improve positioning
What is SEO and how does it work?
SEO is the process of optimizing a website to improve its visibility in search engines like Google. It includes both On-Page and Off-Page techniques.
This is a series of strategies to ensure that your web pages, both content and product, appear in the first search results and thus get more visits.
Google is the search engine that sets the standard for web positioning, since it is the main one in most countries around the world.
Percentage of Internet users who used Google as their primary search engine in 2023
Source: Statista, 2023.
Why does SEO matter?
Here are three facts you should keep in mind:
Ranking #1 in Google organic search is important because you are 10 times more likely to receive a click compared to a page ranked #10.
The CTR (Click Through Rate or number of clicks that a link receives in relation to its number of impressions) is the same for pages positioned between number eight and number 10 in searches.
Almost no one clicks on the second page of a Google search. In fact, only 0.63% of searchers ever make it to the second page.
Advantages of an SEO strategy
So with an SEO strategy you achieve visibility in the searches that are carried out every day and your brand will be much more present because it will help users solve their needs or problems.
To optimize your content, you must take into account a series of keywords that you want to rank for and focus your digital marketing efforts on them.
Keywords are terms that users use to perform a search. They can range from a single word to a much more complex concept, for example: “buy online” or “buy online safely.”
Choosing the ones that best suit you will depend on the sector or industry of your business, who your customers are, what they are looking for and what their interests are, as well as the digital marketing strategy you want to implement.
On the other hand, all SEO positioning is organic, you do not have to pay the search engine for it and although achieving a good position in searches usually takes some time, in the medium and long term it is very profitable.
Another advantage is that once your content has won a keyword, you will be among the first searches for an indefinite period of time. Although you can lose this position, it is difficult for you to do so if your content is of quality and solves people's problems; and if this happens, it can be updated or optimized to recover the lost positions.