For this reason, in this post we wanted to compile the main trends and strategies that we are seeing in emails for this Valentine's Day.
Self-love to power!
For a few years now, we have seen how brands are no longer associating Valentine's Day solely with romantic love and are including messages in their campaigns that refer to self-love or love for someone other than freight forwarders brokers email lists one's partner: parents, siblings, friends, pets, etc. From a strategic point of view, it is a much more inclusive approach, where singles and non-singles can feel part of the celebration. For brands, this means expanding the target audience of the campaign and, why not, achieving better results.
There are those who take advantage of the opportunity to send a first campaign with one type of approach and the remaining ones with a different one. It is clear that between tests, you can see what works best with the users who are part of the database.
In this example below, Pimkie follows this trend of self-love and makes it clear that the true love story is our relationship with (their) clothes. So “treating yourself” is a way of celebrating Valentine’s Day with yourself and with the little things that make you happy. We can’t deny that it’s an original copy!
Following a bit of the same line, Bosanova is betting on: I am my Valentine. But in this case, the term “San Solterín” means that this email campaign is aimed at a more specific audience: singles. The menu they include with the different shoe sizes is also interesting. A useful option that allows you not to get carried away with a product if later they do not have it in the size you need.
Pink and red are never missing from the color palette!
It's nothing new, but in a type of campaign where the theme of love is the central point, pink and red accompanied by white reign supreme. Although the vast majority of brands do not tend to use this colour palette in their usual mailings, on this date, they all seem to join the trend.
