In Spain, where we follow our European and American colleagues, it is starting to become a standard and common position in many companies.
And in this article we are going to tell you everything you need to know about this professional, whether you are a company looking to hire, or if you are someone who is orienting their career in this direction.
What is CRM Manager?
The CRM Manager is ultimately responsible for your bulk sms turkey strategy and is therefore responsible for:
Choosing a CRM based on your business needs.
CRM platform database management .
Planning the company's CRM strategies.
In short, this is the person in charge of ensuring that everything related to CRM in the company runs smoothly.
Is a CRM Manager the same as a CRM Analyst?
Although the functions of both sometimes overlap, these two are different profiles.
CRM Manager roles focus on the comprehensive management of the company's CRM strategy and tool and usually report to the marketing director or general manager. The CRM Analyst
, on the other hand, focuses on extracting Insight and quality information from the CRM, as well as segmenting it and preparing it so that it is easy to digest. This profile, on the other hand, usually reports to the CRM Manager or, in his absence, to the marketing manager.
CRM Manager vs CRM Analyst
Why are these two profiles sometimes confused?
Simply because in very small companies without the budget for a CRM Manager, it is common to hire an Analyst who, in addition to his or her work, also manages the CRM strategy more broadly.
On the other hand, in companies with a slightly larger budget that can opt for a CRM Manager but not a full team, this profile is usually also responsible for the tasks that an analyst would do.
