Inactive or invalid email addresses
Posted: Tue Dec 03, 2024 9:10 am
Stay in your user’s eye line with Power Digital
Email marketing is hard to master in general, but retargeting presents a unique challenge to businesses. Brands need accurate data (and data interpretation) and creativity to earn users’ attention—and creating emails that pull them f austria business email list urther down the funnel is always trickier the second time around.
Fortunately, tricky business is our specialty. Power Digital is a full-service digital marketing agency with a proven track record for crafting messages users want to read.
How do we do it?
Simple: we leverage our in-house marketing analysis platform nova along with award-winning creative to create campaigns users sincerely want to read and keep up with. For an email retargeting campaign that will have customers second-guessing passing up your products, reach out to Power Digital.
Disengaged users don’t add value to your email list – If a subscriber stops opening your emails for months on end, they’re no longer a valuable member on your list. They aren’t engaging with your emails in a meaningful way. Instead, they’re just dragging down your open rates, click-through rates, and conversion rates, which could end up hurting your sender reputation with the Email Service Providers (ESPs).
Inactive or invalid email addresses can increase your email bounce rate – Invalid or inactive email addresses won’t be able to receive your emails. When your emails don’t get delivered to a recipient, they “bounce” back to you. A high bounce rate can harm your email deliverability. If your bounce rate gets too high, your emails may even start getting sent to the spam folder for active, engaged recipients.
As you can see, curating the perfect email template and having an extensive email list isn’t all that if a large percentage of subscribers don’t receive or engage with your emails. It’s much better to maintain a streamlined email list that’s full of engaged, high-quality recipients. Email list management can help you do just that.
Email marketing is hard to master in general, but retargeting presents a unique challenge to businesses. Brands need accurate data (and data interpretation) and creativity to earn users’ attention—and creating emails that pull them f austria business email list urther down the funnel is always trickier the second time around.
Fortunately, tricky business is our specialty. Power Digital is a full-service digital marketing agency with a proven track record for crafting messages users want to read.
How do we do it?
Simple: we leverage our in-house marketing analysis platform nova along with award-winning creative to create campaigns users sincerely want to read and keep up with. For an email retargeting campaign that will have customers second-guessing passing up your products, reach out to Power Digital.
Disengaged users don’t add value to your email list – If a subscriber stops opening your emails for months on end, they’re no longer a valuable member on your list. They aren’t engaging with your emails in a meaningful way. Instead, they’re just dragging down your open rates, click-through rates, and conversion rates, which could end up hurting your sender reputation with the Email Service Providers (ESPs).
Inactive or invalid email addresses can increase your email bounce rate – Invalid or inactive email addresses won’t be able to receive your emails. When your emails don’t get delivered to a recipient, they “bounce” back to you. A high bounce rate can harm your email deliverability. If your bounce rate gets too high, your emails may even start getting sent to the spam folder for active, engaged recipients.
As you can see, curating the perfect email template and having an extensive email list isn’t all that if a large percentage of subscribers don’t receive or engage with your emails. It’s much better to maintain a streamlined email list that’s full of engaged, high-quality recipients. Email list management can help you do just that.