9 LinkedIn Ads You Should Replicate!
Posted: Tue Dec 03, 2024 9:21 am
LinkedIn has become increasingly effective for promoting content for B2B marketing . In fact, 94% of B2B marketers interviewed said they use LinkedIn as their primary tool for spreading their social content, whether it is oriented towards organic or paid traffic.
The new targeting methods also allow you to create very well targeted traffic, thus generating a good flow of qualified leads.
Users of this social network tend to be business-focused, so they are not only likely to see commercial posts about companies, but they expect them .
This is precisely why 71% of marketers decide to include LinkedIn in their marketing strategies. The purpose of LinkedIn should in fact be the search for connections, information and favorable opportunities for their work activity.
which-social-do-you-use-for-adv
However, this also has a negative side effect: if many people use ghana phone number library LinkedIn to advertise their products or services, it means that the platform is saturated with advertising and the risk of banner blindness is just around the corner.
How then can we make ourselves more visible to others?
Let's see some examples of excellent ads created by companies.
1. Of the
of-the-90s-ads-linkedin
“In the mid-90s, we launched the first PowerEdge. Thank you to our customers, partners and team members for working with us and growing with us – and for making PowerEdge the world’s best-selling server! #ThrowbackThursday”
Dell's ad is a tribute to the hashtag #ThrowbackThursday , which celebrities and companies use to post souvenir photos from the past .
Using the hashtag of the moment, Dell created an engaging post that makes customers feel part of something, while also paying homage to the team members who worked on that first project.
This type of advertising leverages emotions and a sense of belonging , thus creating empathy and involving the public.
The new targeting methods also allow you to create very well targeted traffic, thus generating a good flow of qualified leads.
Users of this social network tend to be business-focused, so they are not only likely to see commercial posts about companies, but they expect them .
This is precisely why 71% of marketers decide to include LinkedIn in their marketing strategies. The purpose of LinkedIn should in fact be the search for connections, information and favorable opportunities for their work activity.
which-social-do-you-use-for-adv
However, this also has a negative side effect: if many people use ghana phone number library LinkedIn to advertise their products or services, it means that the platform is saturated with advertising and the risk of banner blindness is just around the corner.
How then can we make ourselves more visible to others?
Let's see some examples of excellent ads created by companies.
1. Of the
of-the-90s-ads-linkedin
“In the mid-90s, we launched the first PowerEdge. Thank you to our customers, partners and team members for working with us and growing with us – and for making PowerEdge the world’s best-selling server! #ThrowbackThursday”
Dell's ad is a tribute to the hashtag #ThrowbackThursday , which celebrities and companies use to post souvenir photos from the past .
Using the hashtag of the moment, Dell created an engaging post that makes customers feel part of something, while also paying homage to the team members who worked on that first project.
This type of advertising leverages emotions and a sense of belonging , thus creating empathy and involving the public.