The Innovation Lab

[john290]

" That's because we're targeting users a little further down in the funnel — they are already using ABM or already know they want to and need a little extra help. It's concise and actionable. Relevant: The offer is related to the article topic but a bit more specific and narrowed down by targeting both B2B and ABM. 2. "Cost-Per-Lead" exit-intent pop-up Our cost-per-lead calculator helps salespeople calculate their CPL. It's a major pain point for many salespeople, so this solution is pretty well received. The pop-up is displayed on pages related to sales and has a pretty impressive conversion rate of 3 percent.


Leadfeeder exit-intent popup example 2See more: it’s performing wel cape verde email list 33087 contact leads l:Useful: It’s a tool that solves a problem our audience has. Nice search volume → good traffic: It's used on pages with high search volume, so it reaches a large number of our visitors. Relevant: The tool name corresponds directly to the article name. We saw the same results with our sales plan template, which earns a 6 percent conversion rate. Overall, we've found templates and tools work really well!3. "B2B lead generation guide" exit-intent pop-up Our B2B lead generation guide is one of our top downloads.




So, we decided to turn it into a pop-up. Here's what it looks like on our site: Leadfeeder exit intent pop up example 3See more: it’s performing well:Evergreen topic: This topic consistently does well and people constantly look for this type of content. Thorough: The guide covers a ton of lead generation topics. Not all strategies are relevant for every company, so offering more options makes it useful to a broader audience. 4. "Sign up for Leadfeeder" exit-intent pop-up The last example we tested is a pop-up pushing blog visitors to sign up for Leadfeeder.