Email marketing is one of the most effective channels for achieving engagement and effective communication with clients and potential clients, and it is also one of the most profitable with the least effort. However, not everything is as easy as it seems. That is why today we are sharing with you the 10 rules of email marketing that will help you check the effectiveness of your campaign and kiribati business email list give a new look to your communications.
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10 rules of eMail Marketing
1. Avoid Spam
2. Send a welcome
3. How you can help your subscribers
4. Define your objectives
5. Choose a good design
6. And that the design is “responsive”
7. Send surveys periodically
8. Avoid rebound
9. Request information about the discharges
10. Add other platforms
10 rules of eMail Marketing
Whether you are just starting your email campaigns or have been creating newsletters and communications through this channel for a long time, these rules will help you boost your campaigns.
1. Avoid Spam
It may seem like an obvious rule , but you may be creating an image of your brand that is not exactly the one you want. The first thing you need to do is check that all your subscribers have given their explicit permission to receive your communications in their inbox.
Also, keep very clear information about what types of email your leads will receive once they have subscribed with you, the frequency and above all, if you keep your subscriber lists clean and fragmented, you will not have this problem.
2. Send a welcome
There's nothing like starting a relationship with warmth and kindness, and just as you would do in the physical world, a welcome message will be a nice way to thank your contacts for subscribing.
In addition, through this communication you can make your brand known, what you do, what your subscribers can expect, and request more information from those who have subscribed, such as preferences or more personal data to further personalize their mailings.
3. How you can help your subscribers
A welcome email alone won't be enough to achieve proper engagement . You can create a campaign that revolves around making your company known and why you exist, what you do, and finally, why they should choose you as the best in your field.
This medium can be bidirectional if you ask your subscribers for more information, such as their communication preferences, suggestions, etc.
4. Define your objectives
Design makes your communications clear and eye-catching, but your objectives should be the main focus of your e-mail marketing campaigns. Design a strategy based on them so you can clearly convey your message to your audience.
5. Choose a good design
However, design should not be underestimated . A good user experience equals a happy user who is eager to read your emails.
6. And that the design is “responsive”
Don't forget that the design must be responsive so that you can interact with it from any device, be it a computer, mobile phone or tablet.
7. Send surveys periodically
If you don't know what your subscribers really think about your campaigns... you can ask them! Send surveys to your readers and do this regularly. This will give you an effective and easy way to know your subscribers' real expectations.
8. Avoid rebound
A proper unsubscribe process is essential to achieving success in your email marketing campaigns. Also, while bounces can be a big headache, they are also an opportunity to find out if you can keep in touch with them and win them back.
9. Request information about the discharges
A blind spot can be the reason your subscribers unsubscribe , and this is another opportunity to improve your campaigns. On your unsubscribe page, include a small form asking for feedback. Assumptions are the worst way to handle a problem.
