With the excess of information, today's fiji business email list consumers need content that makes a difference in their lives. In other words, it is not enough for your message to contain attractive offers, relevance is a fundamental attribute, otherwise, your email will easily end up in the Spam box and that is not good at all!
We know that many elements are responsible for the success of a campaign, including: the frequency of sending, the layout of the message, the quality of your contact list, the content and A/B testing. Today we are going to talk about this test that is decisive in achieving positive results with email marketing .
Your e-commerce business often misses out on incredible opportunities to generate business due to a lack of analytical insight into the campaigns carried out. However, it is possible to consistently improve conversion rates by running A/B tests on your email marketing.
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But, after all, what is A/B testing?
Why use A/B testing in email marketing?
What elements to evaluate in an A/B test?
How to perform an A/B test?
What metrics to analyze?
Modify your campaign and increase conversions
But, after all, what is A/B testing?
A/B testing involves creating two or more different versions of the same campaign that are sent to a sample of your contact list. This way, you can test different features in your emails to see which message gets the best results. Your email marketing tool should provide this feature and it will compare the performance of the test versions, sending only the winning version to the rest of the list.
The goal of this test is to easily identify which structures need to be changed in the email or landing page to increase the number of conversions.
Why use A/B testing in email marketing?
The opportunity to analyze the performance of each email is essential to ensure excellent results with your campaign. After all, since only the winning version in the criteria you define (opens or clicks) will be sent to your entire base, the probability of getting it right becomes much higher.
Without A/B testing, it becomes more difficult to accurately analyze which email was most receptive to your audience. In addition, this test will help you easily identify which elements need to be changed in your piece, thus saving time and optimizing your return on investment.
No finding can be as accurate as listening to your own audience. The feedback from this test comes directly from the people you care about, so it should be taken very seriously.
Furthermore, technology is increasingly being used to make the user experience more enjoyable – in a more personalized way – and, as a result, the chances of generating business are much greater!
What elements to evaluate in an A/B test?
Start by selecting a sample of your contact list to receive the A/B Test. We recommend that this sample be between 20% and 25%.
Assuming you will test two versions in each test, see below some interesting variables to test:
Subject: use a more formal tone in one and a more personal tone in the other, for example, to grab the reader's attention in just a few moments. The subject needs to be seductive to attract people quickly, so think of an irresistible headline. It's also worth testing very short subjects (less than 40 characters) compared to longer subjects (over 50 characters).
Content : Test the content of the piece with different images and different colors for the call to action buttons to find out what your audience prefers. You can also test font patterns, font colors and even the use of animated GIFs compared to another piece without the animation.
