Not long ago we shared with you a new report called the “ 2016 State of Email Marketing Report ”, produced by Litmus .
In this article, the 2016 trends for eritrea business email list email marketing were analyzed based on data obtained from users within this same platform during 2015.
This study highlighted, among other things, how the market share of each of the most important email clients had changed.
Part of the material from the same study has been a rather attractive infographic on this topic:
Section of the infographic specifying the market shares for different email clients in 2015, according to Litmus.
Section of the infographic specifying the market shares for different email clients in 2015, according to Litmus.
Initially, the full report indicated that the click rate on mobile devices has increased by 17% during 2015. Specifically, the data on openings by environment are:
Mobile devices: 55%
Webmail: 26%
Desktop: 19%
Where are people reading you from? The status of email clients in 2015
Taking the above as a framework, we begin to analyze each of the email clients included in this top 10.
In principle, we can see that at the top of the list of email clients, the email for Apple iPads and iPhones remains the same, but Gmail sneaks in as second in the list .
Behind the gold, silver and bronze, there is the interesting growth in market share of Google Android as an email client, with an increase of no less than 10% more than in the last edition of this report.
From there to ninth place we find the usual "contenders" that, while they do not appear at all against the power and market share of Apple and Android, have their own captive market; we are talking specifically about Outlook , Yahoo and Windows Live Mail.
look back at the past: email systems that were great back in the day
[tweetthis twitter_handles=»@mittum»]The @Outlook @yahoomail and @windowslivemail email clients also figure in the top 10 of 2015[/tweetthis]
And although its share is extremely small, it is worth noting the introduction of Thunderbird to this Litmus Top 10. It is an email client that is part of the Mozilla organization and is structured more in an open source format.
With all these statistics, we can imagine what 2016 will bring. Which of these email clients do you use the most? Share your opinion.
