You make an attractive ad.
People like your ad and click on it.
You pay for every click your ad receives.
However, in order to click on your ad, people have to see it first. Everyone knows that the first position gets the most clicks and views, so it is natural for advertisers to strive to bid for the first position. The higher you want to be ranked, the more you have to pay for it.
Choosing the right platform
There are a few PPC platforms out there today, but since you need one that is popular with people and that drives targeted traffic, we recommend starting with Google AdWords. Targeted traffic means that the most relevant potential customers will see your ad.
The essence of PPC is simple: you pay for every click on your ad. Google AdWords is an auction-based system where advertisers secure a single ad space after stiff competition, so you will have to pay more for clicks targeting a competitive search term.
It should also be noted that Google Adwords is more expensive per click compared to other PPC platforms because Google not only enjoys more traffic than any other site on the web, but also offers a wide range of analytics and other various tools to help you analyze and manage your campaign results.
Facebook Adwords
Google Adwords Plus Facebook
These two platforms used together can create a better chance of reaching beyond what you expected. This combination can improve your visibility on Adwords if you convert your Facebook audience members, as it will increase your bids.
How to do it?
Run your Facebook ads and once you have the data, decide which is your highest converting Facebook ad set;
Tag the URLs in this ad set with the Google Analytics UTM tracking code, using one of the tag elements to label it as a "top converter";
Create a remarketing list in Google Analytics congo-brazzaville business email list based on the traffic source that matches the Top Converters campaign;
Apply this list as RLSA across all search campaigns you want.
It can be used for brands that manage a high volume of conversions from Facebook ads, and can also be combined with other RLSA bid adjustments for your PPC conversions.
Optimized Results
There are different tools to help you manage your PPC. Some popular tools serve more than one function, while others focus on specific tasks or narrow aspects of PPC management.
The key aspect of any successful PPC campaign is keyword research. Unsurprisingly, most software programs offer extensive keyword information. Pre-calculating the volume of competition for any keyword can be extremely helpful. Another benefit is being able to identify which keywords your competitors have used to be successful.
Properly managing your PPC spend and tasks to achieve the most effective ad buy will transform your bottom line. It's especially important for small businesses because it can make the most of your time and effort, leaving you free to focus on other things. Here are some tips to get the most out of PPC management.
Preliminary research
Preliminary research on PPC can be a tough advertising market, so make sure you know what to expect. Use the tools at your disposal to check the competition for the keywords you want to target.
