You will not find in this guide a solution or a miracle recipe that applies to all companies. You will have to make decisions according to your knowledge and the information you will have collected during the analysis phase.
Defining a corporate marketing strategy
Marketing strategy is a long and short term marketing action plan aimed at increasing the number of customers and the turnover of a company.
It aims to define and strengthen the positioning of a company in the minds of its target audience and create value that meets their needs, desires and expectations. Whether online or on traditional media, a marketing strategy is based on the same principles. Let's see the different steps to achieve this!
the different stages of the marketing strategy
1. Analysis of the market and your business
The first step is ALWAYS to analyze the current situation. This step is too often albania telemarketing data forgotten , even though it is essential to get off to a good start.
You need to be aware of your strengths so that you can take advantage of them and correct your weaknesses . Your strategy must be adapted to the target markets and must highlight your competitive advantage.
This is where you can spy on your competitors. You would be naive to believe that they are not doing the same to you. They are not there? A great opportunity is available to you. They are there? You must determine whether they will be easy to move.
How to do a marketing analysis?
Marketing analytics uses historical data on customer behavior to predict possible future outcomes of your digital marketing strategy. You can take data from your sales team , your website with Google Analytics , and credible studies that look at your market.
the different stages of the marketing strategy
2. Defining SMART marketing objectives
It all starts with the short and long term goals of your web strategy . You can't make decisions without knowing what you're trying to accomplish. Your challenge will be to take the company's overall business goals and translate them into online performance metrics.
Specific and measurable objectives
Don't choose a vague goal that is not quantifiable like:
Generate leads
Educate prospects about your products or services
Reduce the sales process
Increase website traffic
Increase conversions
Create a sense of community around your brand
Instead, you should have a goal like this: reach 10,000 new unique visitors per month within 1 year. Your goals should be Specific, Measurable, Achievable, Realistic, and Time-bound , hence the abbreviation SMART.
A very important point is to define them temporally, that is, you set a time according to which you think you will be able to achieve your goal.
You need to be able to check whether or not you have achieved your goals . These are the success indicators that will allow you to establish whether you have succeeded in achieving your goals. In the previous example, the number of new unique visitors per month is the performance indicator to analyze.
Still unsure about choosing your KPIs?
We explain everything to you in detail here
the different stages of the marketing strategy
3. Establishing a strategy targeting a target audience (persona) and their purchasing journey
A marketing persona (or buyer persona in English) is a semi-fictional representation of your target customer . Once defined, they ensure that all stakeholders in the project remain focused on the user, and that all interactions will have been designed with them in mind.
