social networks channels
The Power of Social Media Audiences
With over 73% of French Internet users and 2.89 billion monthly active users, Facebook is the world's leading social network. In France, Facebook's audience is 31.25 million people, or nearly 50% of the French population. The audience level on this social platform is therefore phenomenal!
In second place we find Facebook Messenger (59.5%), followed by Whatsapp (55.7%) and Instagram (54%). The monopoly of the Meta Group is glaring, despite the rise of TikTok.
Facebook is not only a social network, it has also become over the years argentina telemarketing data a key web marketing lever for any company wishing to communicate with its targets to increase its visibility, promote its website, its brand, a specific product or promote an event, for example. The targeting possibilities are very advanced on Facebook and allow you to precisely reach your prospects and/or your customers. In short, you increase your chances of doing more business!
Note that Tiktok has the most remarkable progression with +27% of users compared to the previous year. According to the latest statistics published by ByteDance and relayed within the Digital Report, TikTok's advertising audience reaches 970 million users aged 18 and over. Stay connected
The attractiveness of content and advertising formats
To create attractive and original ads, you must therefore choose the right advertising formats offered on each platform. Above all, think about offering your targets “mobile friendly” ads given current consumption habits. Put into practice a few best practices to get the best performance: make sure to include as little text as possible on your advertising visuals (hence the quote “a picture is worth a thousand words”); use calls-to-action to encourage your targets to take action.
How to build your business strategy via social networks?
To create a good social media acquisition strategy, you need to follow these steps:
Creating relevant content for your audience
Defining the most relevant social networks for your sector of activity
Use of call-to-action on your website, your emails, to encourage sharing or following your pages
Search for potential accounts with whom you can do business
Interact with your community and all the players in your market
Today, a company's reputation is important and social networks help to address this issue. Your sales teams must also be active on social networks, share relevant content, communicate about your offers, etc. By being visible on social platforms, you increase your chances of attracting new customers and retaining your current portfolio.
H2 How hipto can help you generate leads via social networks?
