I spent months studying them and understanding what they do and how they do it. I finally decided to write a guide to influencer marketing.
Influencer Marketing Guide: Do We Need It?
Why is there a need to write a guide on how to choose a good influencer or find a fake one?
I admit, I'm a person who hardly gets carried away by mass phenomena.
Profiles that overnight become influencers and social celebrities capable of collecting likes , preferences and views .
social-media-influencer marketing-like I like reactions Nicola-Onida-Facile-Web-Marketing
However, I am convinced that – especially today that companies are increasingly turning to these new figures of web marketing – it is necessary to take all the necessary precautions to avoid being cheated.
How to approach the topic of social media influencers and influencer marketing with caution, lesson number one.
I actually wrote this article to try to clarify why an influencer gathers that aura of suspicion around him.
I started wondering about Influencer Marketing when I saw my partner spending hours on Instagram profiles, YouTube channels, stories and tutorials.
This influencer marketing thing started to intrigue me. And I finally decided to tackle the mystical world of social media influencers. What did I gather in this updated mini-guide?
What is a Social Media Influencer?
A social media influencer is a person who has gained significant credibility in a particular industry, often through social media. These individuals have the ability to influence the opinions, behaviors, and Phone Number Database purchasing decisions of their audience, thanks to their significant following and active interaction with followers. Influencers are essential in digital marketing, as they can promote products, services, or ideas, leveraging their authenticity and trust with their audience.
Regardless of the social network or web space on which they spread their content, an influencer is that person who has:
the power to influence purchasing decisions through its notoriety, knowledge, position, or relationship with its audience.
a large following in a specific market niche , with which they actively engage. The number of their followers depends on the size of the topic of their niche.
It’s important to note that influencers aren’t just marketing tools. They’re social relationship resources that brands can work with to help them achieve their marketing goals.
What does an Influencer do?
An influencer is an ordinary person with a single distinguishing characteristic .
He has access to a large audience and works to present his reviews / opinions and persuade his followers about a product, service or a certain topic. By virtue of his authenticity , he manages to reach significant levels of visibility .
An influencer has built a reputation on the web and social media thanks to his specific expertise in a particular market sector:
fashion
fitness
cosmetics
trips
Kitchen
videogames
etc.
In this way – more or less gradually – he has become a reference figure for his niche. In particular, thanks to the rapid rise to success of social media, personal profiles have become increasingly popular communication channels for the general public.
The influencer's activity can be framed as the traditional marketing testimonial . Like the testimonial, the influencer addresses a potential buyer or third-party groups, that is, all those players in the supply chain (retailers, manufacturers, etc.) of a market.
social-media-influencer-japanese-manga-style-Nicola-Onida-Easy-Web-Marketing-SEO-copywriting-and-digital-marketing
What is the difference between Testimonial, Brand Ambassador and Influencer?
As I was telling you, social media platforms – Instagram , Facebook, TikTok , YouTube – are becoming more and more ubiquitous.
The success of Social Media Marketing has given rise to three types of “strategic figures” for companies:
Traditional Testimonials
Brand Ambassador
Influencers
It is not always so easy to distinguish the differences between these three types of web professionals .
But understanding in general how each of them works within a company’s marketing strategy helps you understand which type of partnership might be the best choice for your digital marketing.
