What is transactional SEO architecture?
Transactional SEO architecture is based on optimizing the structure of a website to facilitate and enhance online business transactions instead of using generic keywords.
By following this strategy, companies seek not only to increase the visibility of their website in search engines, but also to direct traffic to specific pages where users can perform actions that generate value for the business, such as making a purchase, requesting information, downloading a resource or subscribing to a service.
In this way, companies ensure fluid navigation on their website and australia telemarketing data increased visibility of commercial offers to improve the conversion of visitors into potential customers.
Transactional SEO architecture is essential to fully harness the potential of digital marketing and maximize the return on investment in your online presence.
How to implement a transactional SEO architecture?
Now that we have clarified the concept, it is worth reading on to discover the most important steps to take to implement this revolutionary strategy in digital marketing:
1.- Research keywords
With the help of SEO tools or the Google Adwords keyword planner, the first thing you will have to do is discover those that are most likely to generate conversions, in addition to discovering which keywords have a higher search volume.
